Head of Marketing & Communications - Swansea Head of Marketing & Communications Responsible for leading the Marketing & Communications strategy to effectively drive performance ticket sales and revenue via conferences, events and partnerships. Drive the venue’s profile within the community and industry through innovative marketing and communications initiatives. Implement the venue’s audience development strategy and utilise insights to constantly evaluate performance of the venue’s Marketing and Communications strategy. The role will be responsible for developing and overseeing a multi-channel strategy to promote Swansea Building Society Arena as an attractive venue for events, conferences, exhibitions and venue hires, ensuring targets are achieved. The role will work closely with the Regional Head of Conference and Sales, alongside the internal Conference and Events team, to drive and implement the venue’s strategy with respect to partnerships, premium seating sales, sponsorships and corporate hospitality revenue streams. The Head of Marketing will work in close collaboration with ATG Entertainment’s central UK Marketing team and the MCE Marketing team to ensure a joined-up, strategic and consistent approach to campaign planning, delivery and evaluation. This includes : · Acting as the primary venue marketing lead and key point of contact for central UK Marketing and MCE Marketing teams · Collaborating on the planning and delivery of major campaigns, on sales and seasonal initiatives · Sharing insights, performance data and audience learnings to inform continuous optimisation and best practice · Ensuring venue activity aligns with wider ATG brand, audience development and commercial strategies The role will sit firmly within ATG’s wider marketing ecosystem, balancing strong local venue leadership with effective integration into central marketing structures and processes. Please note, your role may involve working with children or vulnerable people. Key responsibilities · Responsible for the strategy of arena Marketing and Communications campaigns to deliver ticket sales and ATG revenue to agreed budgets in conjunction with ATG central teams, producers and their agencies. · Work closely with the Regional Head of Conferencing and Sales to plan and execute a multi-channel strategy to promote Swansea Building Society Arena as an attractive venue for events, conferences, exhibitions and venue hires including promotion of venue at trade shows, relevant forums and publications · Support the Venue Director and Sales & Development Manager to develop and execute a robust Conference & Events strategy, maximising business and revenue across partnerships, premium seating, sponsorships, and corporate hospitality. · Identify and lead strong relationships with traditional media, online channels, and local influencers (commentators/ celebrities/ influencers/ bloggers/ social media/ key organisations) and extend the Venue’s footprint in under-represented communities. · Support internal teams in developing strategies and producing marketing collateral to reach occupancy targets and drive growth in the venue’s premium lounges, General admission Food and Beverage outlets, and other ATG wide initiatives, such as Priority Access. · To support the Venue Director in raising the profile of the venue within the overall cultural landscape through events, content and partnerships, managing key relationships with local and national stakeholders. · Create and drive a culture of budgeting, reporting and evaluation to increase marketing intelligence and shape marketing strategies, accordingly, working closely with the Venue Director to accurately and regularly forecast, evaluate sales performance and consider initiatives and tactics to improve occupancy and Average Ticket Price. · Liaise with other teams within the Venue to ensure that the Marketing & Communications function is understood and to ensure that the flow of information through the team is effective through regular meetings · Ensure the team adheres to ATG briefing, brand guidelines, reporting and other key processes in order to ensure an efficient and consistent way of operating and learning across the company. · Line manage, recruit, develop and motivate staff in a manner in-keeping with ATG values. · Liaise closely with the ATG Programming team in planning and launching events and seasons, and in dealing with producers and promoter’s queries. · Collaborate with ATG’s Data & CRM teams to identify underrepresented audience groups and work to redress through short and long-term strategies, aligned to the venue’s audience development plan. · Oversee all Marketing initiatives such as outbound group sales campaigns work collaboratively to ensure successful growth. · Work closely with the ATG Membership Manager to establish and implement membership initiatives and offers to grow membership numbers and ticket sales. · Serve as an active leader in ATG and across the industry by proactively contributing in seminars and initiatives. · To ensure that the company’s Health and Safety standards are met within the Marketing & Communications team. · Any other duties as reasonably requested to carry out commensurate with the post. Your skills, qualities, and experience. We welcome transferable skills from other industries. If you can demonstrate many of the essential skills, qualities and experience we encourage you to apply. We are able to provide training where necessary. Essential · Degree standard marketing qualifications or equivalent employment experience. · Proven experience of creating and delivering successful and innovative high-quality marketing campaigns, including digital campaigns. · Considerable experience of project managing complex creative campaigns: generating ideas, driving process and evaluating success. · A proven track record of achieving high sales targets. · Experience of managing multiple stakeholders, both internal and external. · An inspiring and persuasive leader with excellent interpersonal skills. Maintain the ability to secure the trust of Producers and promoters and respect of clients for long-term success. · Highly numerate and analytical in regard to sales, audience data and budget management. · An experienced marketing and communications practitioner with a curious disposition to try new approaches and take calculated risks. An appetite for innovation. · An attention to detail that ensures theirs and their team’s work is always of the highest standard and representative of marketing excellence. · A team player, working collaboratively and professionally with all ATG departments / colleagues and external stakeholders. · A passion for live theatre and the arts sector. Desirable · Degree standard management qualifications or equivalent employment experience. · Additional marketing management/digital marketing qualifications. · Experience of marketing in a theatre or arts organisation. · Previous experience of leading and motivating a team. In-depth knowledge of budget setting and daily financial management. · Experience of asset production packages such as Canva, Adobe suite, video editing software · Experience in using scheduling software packages (such as Sprout), campaign management platforms (such as Monday), and business intelligence tools (such as Power BI) · Willingness to work out of office hours and travel, as required · Good knowledge Promoter and producer landscape locally and nationally · Good knowledge of live entertainment artists and acts. · Welsh writing and/or speaking skills About Us - Our values ATG Entertainment’s values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation. · THRIVE doing what we love (with passion and dynamism) · CONNECT through every act (with collaboration and kindness) · DARE to do different (with curiosity and courage) · PERFORM at our best (with customer focus and ownership) Our culture You’ll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures. We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises. Our Corporate Social Responsibility pillars Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities: · Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being. · Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working. · Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work. Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone. We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce. We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible. If you’d like to discuss accessibility prior to applying, please email recruitment@atgentertainment.com for a confidential discussion.