AVEVA is creating software trusted by over 90% of leading industrial companies.
Job Title: Senior Campaign Marketing Manager
Location: London, UK (50% working time at the office)
Employment Type: full-time permanent
The job
The Senior Campaign Manager is a strategic and demand generation-focused marketing professional responsible for designing, orchestrating, and optimizing integrated marketing campaigns that drive lead acquisition, engagement and conversion across AVEVA’s key buying centers: Engineering, Operations, and IT/Tech. This role is pivotal in translating AVEVA’s strategic objectives into impactful marketing initiatives that resonate with target audiences and deliver measurable business outcomes.
Key responsibilities
1. Lead the development of industry-first, customer-centric demand generation campaigns aligned with AVEVA’s strategic priorities, collaborating with cross-functional teams.
2. Collaborate with all the relevant stakeholders to define the messaging framework, audit existing content, develop a detailed content bill of materials, brief and coordinate the creation of key campaign assets to ensure alignment with campaign goals and timelines.
3. Design and build campaign nurtures using Marketo and PathFactory; support the execution of paid media and webinars.
4. Align with regional field marketing to ensure integration between global digital execution and local tactics (e.g., outbound marketing, events, content syndication) to support end-to-end lead progression and maximize regional campaign impact.
5. Lead campaign launches, ensure regional readiness, monitor performance, and drive continuous improvement through feedback and optimization.
6. Maintain campaign enablement pages to provide sales and marketing teams with easy access to campaign materials and messaging guides.
7. Drive ongoing improvement through A/B testing, performance reviews, and post-campaign retrospectives to refine future campaign strategies.
Essential requirements
8. Minimum of 4 years’ experience in a marketing demand generation role, with a strong emphasis on integrated campaign planning and execution.
9. Strong proficiency with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and marketing analytics tools.
10. Excellent project management skills, with the ability to manage multiple complex campaigns in a fast-paced, dynamic environment— consistently exploring innovative strategies.
11. Excellent written, verbal, and presentation skills, with a proven ability to engage, influence, and manage diverse stakeholders across functions and regions.
12. Deep understanding of digital campaign execution, including hands-on experience with paid search, paid social, content syndication, webinars, and related tactics, as well as their performance measurement and optimization.
Desired skills
13. Experience in the industrial software or broader technology sector is highly desirable.
14. Data-driven mindset with strong analytical skills and a passion for using insights to optimize performance.
15. Demonstrated analytical, critical thinking, and problem-solving abilities.
16. Detail oriented with strong program management skills, balanced with the ability to think strategically.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more:
UK Benefits include:
Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave (plus bank holidays), pension, life cover, private medical insurance, parental leave, education assistance program.
It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/