Job Description
Job Description
We are looking for a skilled Email Marketing Manager to oversee the development and execution of email marketing campaigns that drive engagement and results. In this role, you will collaborate with cross-functional teams to optimize campaign performance and ensure alignment with overall marketing goals. If you have a strong background in email marketing and a passion for data-driven strategies, we want to hear from you. Salesforce Marketing Cloud experience highly preferred. Must be commutable to the client location 3-4 days per week.
Responsibilities:
• Develop and implement email marketing campaigns to engage audiences and meet business objectives.
• Collaborate with internal teams to design visually appealing and effective email templates.
• Monitor and analyze campaign performance, leveraging insights to improve future strategies.
• Utilize Salesforce Marketing Cloud to manage and execute email campaigns.
• Conduct A/B testing to optimize email performance and inform data-driven decisions.
• Ensure email campaigns are aligned with brand guidelines and target audience preferences.
• Generate detailed performance reports and provide actionable recommendations.
• Stay updated on industry trends and best practices to enhance email marketing efforts.
• Troubleshoot and resolve issues related to email campaign execution.
• Proven experience in email marketing, including campaign creation and performance analysis.
• Proficiency with Salesforce Marketing Cloud or similar email marketing platforms.
• Strong understanding of email design principles and user engagement techniques.
• Experience conducting A/B testing to drive campaign optimization.
• Excellent collaboration skills to work effectively with internal teams.
• Ability to analyze data and generate actionable insights for campaign improvements.
• Familiarity with industry trends and best practices in email marketing.
• Strong attention to detail and organizational skills.