Conversion Rate Optimisation Manager
Are you obsessed with creating seamless, high-converting digital experiences?
Do you thrive on turning data into measurable success?
Can you lead the charge in optimising user journeys from first click to final conversion?
MacGregor Black is partnering with a Fast-growing International Consumer Brand to find a Conversion Rate Optimisation (CRO) Manager. This is a permanent position based in London.
As CRO Manager, you’ll be at the forefront of delivering digital excellence by owning and enhancing the customer journey across all digital touchpoints. Your mission? To ensure every element of the user experience is tested, analysed, and improved to drive conversion rates and customer satisfaction. Working closely with eCommerce, Digital Marketing, and UX teams, you will play a key role in translating insights into impact.
Key Responsibilities:
* Develop and execute a robust CRO roadmap that aligns with overall digital objectives.
* Lead testing programmes across landing pages, funnels, and product pages to boost performance.
* Identify friction points in the customer journey and propose improvements to reduce bounce rates and cart abandonment.
* Utilise analytics and heatmapping tools (e.g. Google Analytics, Hotjar, Optimizely) to inform optimisation strategies.
* Work closely with UX/UI designers, developers, and marketing teams to ensure tests are implemented effectively and efficiently.
* Present clear reports on test results, learnings, and ROI to key stakeholders.
* Stay ahead of the curve by keeping an eye on digital trends and the CRO strategies of competitors.
What are we looking for?
* Degree in Marketing, Business, Psychology, or a related field
* Proven experience in a CRO role within a consumer, eCommerce, or digital environment
* Proficiency with A/B testing platforms and analytics tools
* Excellent problem-solving skills and a user-centric mindset
* Strong project management and stakeholder engagement abilities
* Curious, analytical, and eager to innovate
Role Highlights:
* Competitive salary with performance-based bonuses
* 30 days of holiday per year for a balanced lifestyle
* Flat organisational structure with room to grow
* A forward-thinking, dynamic workplace with real impact
For more information, contact Gabby Zachrisson.