Responsibilities
As the Membership CRM Lead, you will be the architect of our member communications. Reporting to the Head of CRM - Customer Journeys, you'll oversee the end-to-end management of marketing activity. This management encompasses strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications.
Your mission is to build seamless customer journeys that turn casual visitors into loyal members. While the Membership Squad defines the 'what', you will lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice.
Qualifications
* CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable)
* Lifecycle Marketing - Strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable)
* Analytical Mindset - Comfortable with data - you don't just report numbers, you explain what they mean and how to improve them
* Copywriting & Creative Eye - Ability to write engaging, brand-aligned copy and provide clear briefs for design assets
* Technical Savvy - Basic understanding of HTML/CSS for email and experience with audience segmentation logic
* People Management - Previous experience managing at least one direct report or demonstrated readiness to step into a formal leadership role
* Strong Communication - Ability to provide clear, constructive feedback and brief junior team members effectively on complex campaign requirements
* Cross-Functional Collaboration - Proven ability to work and communicate effectively across Marketing, Product, and Brand teams
Benefits
* Salary: £40,000 - £50,000
* This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
* Uncapped leave, because we trust you to manage your workload and time
* When we hit our targets, enjoy a share of our profits with a bonus
* Refer a friend and get rewarded when they join Future
* Well-being support with access to our Colleague Assistant Programmes
* Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P5
EEO Statement
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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