Overview
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies, operating as a modern, agile and welcoming organisation.
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected employees committed to doing the right thing for our customers and colleagues.
Job Summary
This newly created role is central to the development and execution of Canada Life’s corporate and reputation plans, bringing corporate and institutional knowledge to support building our profile and market presence. The role supports the delivery of corporate comms plans, including spokesperson profile‑building internally and externally, and targeted communications to business, institutional and corporate audiences.
Responsible for developing and maintaining the corporate comms plan across functions, generating a continuous flow of content, working with key stakeholders to align plans and amplify work across key channels (social, PR, B2B). Create and lead on the annual corporate communications content calendar, aligned with global messaging.
Specific responsibility for delivering corporate and stakeholder narrative(s) and content from brief to multi‑channel execution such as financial results, thought leadership and corporate messaging across multiple formats, to agreed OKR outcomes. Create creative, on‑brand, compelling content and messaging that supports objectives and delivers measurable reputational and commercial outcomes, reporting across the business.
What Youll Do
* Contribute to ongoing campaign/content strategy planning to build our corporate and spokesperson reputation(s) aligned to business priorities.
* Bring corporate and spokespeople narratives to life for agreed audiences in a compelling way, optimising reach and impact and aligning with the wider organisation as required.
* Lead and own the corporate content plan and calendar, delivering campaigns from brief through to execution across multiple channels.
* Work closely with channel and function subject matter experts (Social, PR, Internal Comms) to develop and deliver innovative content plans.
* Engage with channel owners, design, copywriters, marketing comms and digital teams and external suppliers to deliver work on time and within budget.
* Maintain and update all collateral, managing approvals to adhere to brand guidelines and signed off by key stakeholders, including Technical, Legal, Compliance, Product, Distribution and external partners.
* Measure and report on agreed OKR performance metrics, monitor relevant data, use insights to improve performance, and continuously review competitive landscape and market trends.
* Act as the corporate comms SME in the marketing team, support governance through timely sign‑offs and approvals to protect corporate reputation, champion the importance of a strong corporate plan, influence and manage key stakeholders.
Who You Are
* Solid practical experience in a marketing communications management role; experience in a regulated environment is helpful.
* Strong background and track record in corporate communications to B2B audiences – planning, execution and measurement in all channels, particularly social and digital channels.
* Creative ability to deliver innovative, compelling and engaging content in a range of formats.
* Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques.
* Multi‑channel knowledge and experience including social, email, content marketing and digital advertising.
* Experience working with creatives, agencies and other providers of marketing services.
* Hands‑on experience of using marketing systems such as CMS, Google Analytics, Hootsuite, marketing automation and email software, together with experience of project management tools such as Click up.
* A background in corporate communications is an advantage, preferably with some financial services experience, ideally including intermediated and consumer markets.
Qualifications
Degree level education (desired). Marketing qualification – CIM or equivalent (desired).
Benefits
We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that is regularly reviewed. As a Canada Life UK colleague, you’ll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, income protection, private medical insurance and life assurance. Other benefits include flexible working, development opportunities and training.
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