Join to apply for the Senior CRM Executive role at Holland & Barrett
Location: Hybrid – 2 days in Nuneaton (Mon–Tue). Department: Marketing. Reports to: Growth Manager / CRM Commercial Campaign Manager.
Overview
At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As a Senior CRM Executive, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.
Responsibilities
* Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.
* Bring campaigns to life with personalisation and segmentation powered by CDP integrations.
* Partner with design, loyalty, data and content teams to deliver customer-first communications.
* Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.
* Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.
* Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.
* Proven experience in CRM or retention marketing.
* Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.
* Skilled in dynamic content, journey QA, and campaign troubleshooting.
* Strong analytical mindset with the ability to turn insights into action.
* Organised, proactive, and a natural collaborator with a passion for customer engagement.
Qualifications
* Proven experience in CRM or retention marketing.
* Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.
* Strong analytical mindset with the ability to turn insights into action.
Benefits
* Wellbeing & Lifestyle: Health Cash Plan, Life Assurance, Private Virtual GP, FREE at-home blood test kit, Pension Contribution, 33 days holidays (including bank holidays) + Holiday Purchase option, access to Wellhub with gyms, studios and wellbeing apps.
* Discounts & Savings: 25% Colleague Discount with FREE Next Day Delivery, exclusive discounts from a wide range of partners, £/€50 Annual Product Allowance to spend in store.
* Learning & Development: Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
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