SEEN Group Vision: Be the agency the Beauty world wants to work with.
SEEN Group Mission: Originating ideas so inspiring they elevate perceptions of Beauty.
SEEN Group Values:
Role Overview
The Communications Director is a true PR expert & inspiration to the account team. This role is instrumental in supporting the Head of Communications in overseeing the client portfolio, strategy and financial insight and capacity. You are a true leader who thrives to achieve brilliant results through their team and foster their growth. The Communications Director is a strategic pillar as well as a people person.
Client Service
* Senior leader for account portfolio with strong client relations and maintained excellence in client counsel at all times
* Demonstrate a deep understanding of client’s business in order to deliver strategic and creative campaigns against briefs
* Proactively pitch new ideas to the client – ensure concepts are aligned with overall business/PR objectives and strategy.
* Develop and execute engaging campaign activity relevant to the clients brief and key objectives, ensuring you are thinking outside of the box and demonstrating the SEEN way of thought leadership.
* Drive new media angles and proactively create new ideas, and feature placement opportunities for your clients beyond the day-to-day coverage asks
* Lead in the management and handling of potential issues/crisis situations, ensuring all communication is delivered in a calm and professional manner
* Be aware of potential issues facing your clients and offer proactive appropriate solutions
* Keep abreast of industry trends, developments and opportunities and demonstrate new ideas and proactive ways of thinking to your clients and team
Management
* Inspiring and motivating team manager and Senior team peer for wider agency
* Full responsibility of your team’s work, ensuring all work is to a SEEN Group standard, delivered on time and showcases excellence
* Ensure team is monitoring media daily, including newspapers, magazines, broadcast, online & social channels for client opportunities and to keep abreast of competitor news – provide added value insight and counsel to clients
* Oversee regular internal meetings across all clients – with team roles and responsibilities established on a weekly basis
* Oversee the delivery of weekly/monthly/quarterly/annual reports being managed by
* Communications Manager/day-to-day retainer lead – ensure strong quality, competitive insights and timely delivery for appropriate sign off prior to going to client
* Manage appraisals for direct reports - create KPIs and objectives during review processes
Specialist Skill Set
* A strategic and creative thinker across written and verbal work, ensuring exceptional execution and delivery
* Excellent media landscape awareness (in and outside of the industry) to support senior level media pitching, to secure BIC feature placements.
* Excellent influencer landscape awareness to support earned and paid influencer strategies on behalf of clients, including ability to manage complex partnerships and negotiate contracts and SOW.
* Excellent industry (beauty and wellbeing) awareness to support in role specialism and expertise across your portfolio and cross agency
* Exceptional industry relationships (including media, influencers, KOLs, artists & experts and retailers), taking a proactive approach to building new relationships for the benefit of in role specialism
Business Skill Set
* Commercial accountability for client portfolio and financial growth opportunities, through SEEN Group network and services
* Identify incremental opportunities to organically grow existing client business by proactively pitching more PR or SEEN Group integrated ideas
* Demonstrate understanding of financial health of accounts and billing, as well as ownership of PL alongside Head of Comms.
* Manage team capacity planning and resource allocation
* Demonstrate the ability to develop credentials and write new business proposals
* Work on new business opportunities from research, development, and to pitch, giving strategic insight and counsel
* Senior business gravitas demonstrated to your peers and wider agency
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