JOB DESCRIPTION
Job Title: Area Sales Manager - Midlands
Responsible To: Regional Sales Director
Main Purpose of Role: Promote a market-leading range of building products and exceed budgeted profit and sales targets.
Key Tasks:
* Raise awareness, generate sales, and achieve agreed targets for the assigned product range.
* Collaborate with internal and external stakeholders to support business objectives.
* Maintain strong relationships within the merchant and distributor network, including national and independent businesses, as well as main and subcontractors.
* Manage key accounts within the region.
* Generate and follow up on project-related quotations and successfully convert them into orders.
* Engage in specification sales and develop relationships with specifiers.
* Carry out site surveys to assist with project conversions.
Specific Duties Include:
* Increase brand awareness within the assigned geographical area.
* Support and grow sales with existing stockists by creating business plans, sharing project information, and optimizing stock profiles.
* Manage key installer accounts and grow sales through agreed independent and national merchant groups.
* Build relationships with main contractors and specialist installers in designated sectors.
* Ensure the company’s product range is preferred by customers through strong relationship-building.
* Develop and maintain a robust pipeline of project opportunities and successfully manage conversions.
* Understand the specification process and work with architects and other stakeholders.
* Navigate various contract types and understand procurement decision-makers.
* Provide support to other divisions as needed.
* Deliver professional training, product presentations, and CPD sessions to relevant audiences.
* Negotiate pricing within approved parameters to ensure competitive margins.
* Respond to customer inquiries and requirements efficiently.
* Interpret site drawings and carry out site surveys that lead to accurate quotations and confirmed orders.
* Ensure CRM systems are accurately updated and maintained.
* Complete all reports within required timelines.
* Collaborate with colleagues across other departments and product lines.
Key Requirements for Role:
* Self-motivated and capable of working independently and within a team.
* Ability to manage a sales territory and implement tailored customer business plans.
* Demonstrated success in solution selling.
* Valid driver’s license is essential.
* Proficient in IT, including Microsoft Office and Outlook.
* Strong communication skills with a customer-focused approach.
* High attention to detail and ability to work under pressure.
* Commercial awareness and the ability to support closing sales through effective internal and external communication.
* Professional conduct and the ability to engage with specifiers, contractors, and merchants effectively.
* Strong organisational skills and ability to prioritize workload to meet demand and maintain high service standards.
Preferred Experience:
* Minimum of 3 years of external sales experience.
* Understanding of the merchant route to market.
* Experience in project tracking
Note: This job description is not exhaustive. Additional responsibilities may be required that are reasonably within the employee’s capability and role scope.