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Local marketing manager (part-time)

Chester
Picturehouse
Marketing manager
Posted: 15h ago
Offer description

Overview

Job Title: Local Marketing Manager

Location: Chester Picturehouse Cinema

Salary: £32,000 pro rata (£12,796)

Hours: Part-time (16 hours per week)

What is the job? Are you someone that enjoys storytelling with creative marketing to connect with a local audience? As our new part-time Local Marketing Manager, based at the Chester Picturehouse cinema you will be working closely with the cinema management team to deliver local marketing initiatives using social media, print, press and various other avenues. Are you ready to connect the Chester community with the magic of cinema?


What will you be doing?

* Management of local social media channels (Facebook, Instagram and Twitter) in line with the Picturehouse tone of voice guide and social media guidelines: Daily posting across platforms, Social community engagement, Responding to customer enquiries.
* Local outreach to grassroots organisations and nurturing of relationships with, but not limited to: Parent groups, Students, Accessibility groups, Under 25s, Influencers (film people, food people, local press, neighbouring businesses, etc.).
* Creation and distribution of press releases for events, seasons, restaurant offers and venue announcements and the nurturing of relationships with local news and media outlets.
* Managing POS displays and in-venue marketing for seasons, new menu & drinks options, new releases and campaigns.
* Briefing FOH staff on new releases and Membership messaging, compiling cheat sheets and weekly internal newsletters and ensuring teams promote on message.
* Attending staff meetings - presenting on key films / key marketing briefs.
* Executing marketing briefs from distributors via Head Office as required.
* Championing the cinemas Membership scheme, alongside the venue General Manager, including: Liaising with the cinema team and working closely with the General Manager to grow the scheme by acquiring new members, Ensuring existing members get the most out of their membership, Promoting the food and drink discounts as a key focus alongside the cinema benefits.
* Developing and maintaining relationships with local organisations and establishing Local Partners to enhance your Membership offering.
* Ensuring internal and external food and drink marketing is effective and integrated throughout the cinema and its communications.
* Helping to generate enquiries for private and corporate hires of all of the cinemas spaces and increasing their profitability.


About You

* Excellent communication and writing skills
* Excellent social media skills and understanding of platform nuances
* Excellent customer service skills
* Understanding of digital venue marketing including Google Reviews, TripAdvisor, Facebook, and similar
* Passion for cinema and ability to champion all aspects of programming
* Passion for food & drink, and ability to champion our menu and drinks range
* Ability to think creatively and out of the box
* You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire.


About Cineworld & Picturehouse

Cineworld & Picturehouse where movie magic meets unforgettable experiences! At Cineworld & Picturehouse, part of the Regal Cineworld Group, every day is a celebration of all things film and entertainment. From the first popcorn crunch to the final credits, we're all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 9,000 screens across 751 locations in 10 countries, including our flagship brands Cineworld and Picturehouse here in the UK and Ireland, as well as Cinema City and Yes Planet across Europe and Israel, and Regal Cinemas in the United States we bring the joy of cinema to millions. With buzzing hubs in Brentford (our Cinema Support Office) and the heart of London\'s Leicester Square (Picturehouse HQ), we offer a mix of hybrid and remote working options, depending on the role.

What really makes Cineworld shine? Our people. We\'re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Cineworld & Picturehouse stories and see what life is like behind the scenes of the big screen!

Inclusion & Belonging: We are committed to fostering a workplace where everyone feels valued, respected, and able to bring their authentic selves to work. Our commitment to belonging extends across identity including gender, ethnicity, age, disability, sexual orientation, religion, and background. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

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