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Duration: 6 months with potential to extend
We are seeking a highly skilled and experienced Media Strategist to join our client's International team based in London on a temporary basis.
* The successful candidate will have a proven track record in building relationships, navigating cross-functional teams, and presenting to stakeholders.
* The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners.
* We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.
Responsibilities:
* Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes.
* Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization
* Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels
* Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
* Partner with external media agency, and Global Media team to drive cohesive media planning and execution around the globe
* Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
* Analyze campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting
Minimum Qualifications:
* 8+ years experience in media planning, either within an agency or within a client organization
* Extensive experience working with UK market (or wider EMEA)
* Proven track record in building strong relationships, navigating cross functional teams and presenting to stakeholders and leadership
* Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story
* Experience managing the development of full funnel media strategies
* Strong knowledge and understanding of the trends impacting media, measurement and analytics
* Experience in planning and executing multi-channel media campaigns and working in data-driven environments
* Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
Preferred Qualifications:
* Experience managing a media agency
* Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
* Experience working in a fast-paced, ambiguous environment
* Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.
This role is open for a limited tme only
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
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Job function
* Job function
Marketing and Public Relations
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