Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.
Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.
As our new Search & Merchandising Executive you will sit at the heart of our ecommerce trading operation, blending analytical thinking with creative merchandising flair. You’ll be responsible for ensuring our customers can easily find what they are looking for, that every category tells a compelling product story and that our online presentation drives conversion and reflects our Brands values.
Own all aspects of onsite search and merchandising across the three brands, maintaining best practices in search term management, synonyms, redirects, and fallback rules.
Conduct regular site walks to ensure online product presentation, navigation, and search results are accurate and engaging.
Work with our Product Manager to continuously refine category structures, product placement, and visual merchandising to optimise conversion and user experience.
Collaborate with Procurement to ensure the right SKUs are live in the right categories at the right time.
Support new product launches, ensuring timely activation and accurate representation online.
Maintain and update product data attributes in Excel and Plytix and manage imports and exports to Shopify to ensure seamless data flow.
Trading & Analytics
Support the Ecommerce Manager and wider trading team with reporting to identify actionable insights that enhance conversion, engagement, and revenue.
Coordinate site maintenance and content updates to ensure all marketing campaigns and promotional activity are reflected accurately online.
Monitor product data accuracy and identify issues that could impact customer experience or online performance.
Work closely with Procurement, Supply Chain, Operations, Sales, Finance, and Customer Services to align commercial and operational plans.
Support D2C Trading Team with onsite changes that enhance campaign performance.
We are looking for a proactive and detail-oriented Ecommerce specialist who demonstrates proven experience in taking ownership of the customer online search, merchandising and product data experience. You’ll have strong commercial acumen and also have
Experience managing ecommerce search, merchandising, and product data, ideally across multiple brands or complex product ranges.
An analytical and data-driven approach, with a passion for using insight to improve the customer journey.
A clear understanding of how product presentation and accurate product data impact conversion and margin.
Creativity and energy and an enthusiasm for how products and categories are presented online, including how product data is structured and displayed.
The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. You can request a copy of our Recruitment Privacy Policy at any time by contacting us at recruitment@mr-fothergills.