Job Title: Digital Analyst Location: Hybrid / Head Office (Christchurch, Dorset) Reports to: Head of Digital Analytics Salary: £50K Hours of work: 37.5 hours, Monday to Friday - Hybrid working - 3 days in office, 2 days from home. Job summary/purpose: As an experienced Digital Analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising our clients' digital channels. Responsibilities Performance Reporting Accountable for tracking site and app CVR alongside the contributing funnel metrics. Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis. Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions. Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics. Support the Digital Marketing and Finance teams with forecasting targets by channel. Product Development Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise. Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement. Track performance of all continuous improvement changes and the value they have delivered. Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps. Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way. Trading & Merchandising Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation. Encourage the merchandising team to explore opportunities based on data findings. Systems Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose. Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos. Specific skills Super user of Contentsquare, GA4 and Looker Studio. Preferable experience of digital experimentation tools such as Optimizely. Understanding of tag management and data integrity. Conversion Rate Optimisation (CRO) including personalisation and AI. Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way. Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.