Role Purpose Location- Head Office, Ruddington, Nottinghamshire Level - Experienced Professional Department - Product R&D Working Pattern - Full-time, hybrid (Tuesday, Wednesday & Thursday in office) Benefits - Benefits At Ideagen Salary - this will be discussed at the next stage of the process, if you do have any questions please feel free to reach out We are seeking an experienced Pardot Architect to lead the design, implementation, and optimization of our marketing automation platform. This role will serve as the technical lead for Pardot (Marketing Cloud Account Engagement), supporting strategic initiatives across the marketing funnel and playing a key role in marketing technology integration during mergers and acquisitions. Responsibilities Develop and maintain a scalable Pardot architecture aligned with business goals Design automation workflows to support lead lifecycle management Configure advanced Pardot features including dynamic content, lead scoring, and segmentation Build automation rules, engagement programs, and conversion-optimized assets Design and manage integrations between Pardot and Salesforce CRM Ensure data quality, compliance (e.g., GDPR, CCPA), and effective lead routing Conduct technical assessments of marketing platforms during M&A activities Develop integration and migration strategies for multiple Pardot instances Work with marketing, sales, and IT teams to deliver solutions Skills And Experience Hands-on experience with Pardot/Marketing Cloud Account Engagement Salesforce Pardot Specialist and/or Consultant certification Strong understanding of Salesforce CRM integration Experience with HTML/CSS for email and landing page customization Familiarity with marketing automation best practices and lead management Experience with data migration and M&A-related projects About Ideagen Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen! What is next? If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence. INDMP