Overview
PURPOSE & IMPACT: This role is known for …
Supporting in the developing of best-in-class, 360 campaigns for all Nomad Foods’ (Global and local) brands across all segments and growth platforms. Will assist in the end-to-end management from best in class briefing through to final delivery. Inclusive of all creative development and production. A junior strategic partner to the Portfolio and local MU marketing teams – coming with brand and communication mindset and experience.
We need someone who….
Experience of campaign development. Someone with an understanding on how best in class brands are built/ grown. Channel agnostic with production experience across some if not all of TV, Digital, Social etc. Experience of stakeholder management, and able to manage multiple viewpoints with grace, charm and humility. Able to liaise and influence. Briefing experience, project management, detail orientated. A real doer: able to work at pace, with a bias for action and can-do attitude. Enthusiastic, reliable, self-starter – keen to develop and learn from more senior team members.
Responsibilities
End to end campaign management
* Support in the development of all communications associated to priority segments and products (e.g. Fish, Veg, Plant Protein) and growth platforms (e.g. Chicken, Potatoes and Pizza) to meet markets’ needs
* Contribute to the composing best in class communication briefs in partnership with Portfolio team, local MUs and Insights to ensure comms briefs effectively communicate business and brand objectives and strategy
* Able to foster good relationships with agency teams – to create a positive ‘one-team’ team dynamic between media, creative and production and ensure joined up thinking.
* Shows an interest and appreciation for big ideas and brave creative work
* Support in omni-channel production delivery of campaigns, always striving for superior craft. Detail orientated and happy to get stuck in to the project management requirements (less glamorous) side of production – timing plans, product delivery, market matrices etc
* Collaborative by nature, being exemplary in the One Nomad ways of working – naturally able to balance the complexities of the matrix model, local and global needs, in service of the best possible work for all
Brand & Communications consultancy/expertise
* Trusted by the rest of the business, able to offer a brand perspective in business decisions
* Junior partnership to the Portfolio team and local MUs offering brand and communication expertise in service to their specific to their needs
* A real interest and appreciation of best in class comms/ brand building, able to bring the outside in – sharing trends in communications that could beneficially impact projects or teams within Nomad Foods
* Always striving to learn and apply best practice and ways of working
Brand Guardianship
* Support in the development of clear brand identities for Global and Local brands, and ensuring all brand assets are used consistently and persistently across all channels. Responsible for the compilation of competitor and brand reviews
* Build strong relationships with more junior members of the portfolio and Shopper teams to ensure joined up thinking between the teams – ensuring consumer experience and brand equity/identity irrespective of channel – packaging, shopper etc
* Help to ensure the creative look and feel of central campaigns is in accordance with brand guidelines and overarching Nomad Foods marketing/ brand strategy
* Partner the legal team to ensure we have well protected brand and campaign assets
* Quality execution: Copy Quality/ business building creative work - effectiveness across channels and Mus – that performs well in qualitative and quantitative research where relevant
* Consistent brand identity (Equity): Consistent and persistent use of brand assets across campaigns, channels and MUs
* Ensures delivery: Enables cross functional teams and multiple agency partners to deliverables on time - manage timelines and communicate effectively with key internal stakeholders
Qualifications
* Experience of campaign development, working with stakeholders and agencies to get to positive results
* Exposure to insights to inform creative development
* Production experience – able to talk eloquently about previous experiences
* Strong operational skills, creative and critical thinking, attention to detail, can do attitude/ tenacious
* Agency experience ideal but not essential
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