Salt is working with the leading cloud accounting tool for small businesses, who are seeking a Freelance Demand Generation Marketing Analyst to focus on optimising demand marketing campaigns. As a key player in the marketing team, your main role is to optimise accountant-focused marketing campaigns to ensure maximum return on ad spend. ✔ 15-month, day-rate contract ✔ £390 per day, inside IR35 ✔ Hybrid working in London You will: Analyse digital media channel data regularly to provide a comprehensive view of our accountant-focused media and its impact on lead quality Evaluate ROI of online advertising campaigns and assessing the influence of "Above the line" media on lead generation Provide insights to the marketing team to guide media spend optimisation for lead generation Report on marketing and sales KPIs, dissecting performance by campaign and audience Implement digital attribution models for accurate data-driven insights, and develop dashboards to assess cross-channel demand generation effectiveness You will need: Hands-on experience in marketing analysis, lead scoring, attribution modelling, or similar quantitative insights Ideally experience in a B2B SaaS environment Experience in experimentation and statistical analysis Familiarity with media planning, programmatic buying, measurement, and audience targeting Proficiency in various marketing channels and their levers, both online and offline, along with knowledge of the ad tech ecosystem Strong stakeholder management and influencing skills Ability to connect multiple data sources to uncover meaningful insights