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Commercial Director - Magazine Advertising Sales, london (city of london)
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Client:
Insignia Group of Companies
Location:
london (city of london), United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
4
Posted:
16.06.2025
Expiry Date:
31.07.2025
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Job Description:
Commercial Director – Magazine Advertising Sales
Role Summary:
We are seeking a dynamic and results-driven Commercial Director to lead our magazine advertising sales operations. This individual will be responsible for developing and executing a robust commercial strategy to grow advertising revenue across print and digital platforms. The ideal candidate will have a strong network of clients and agencies in the luxury, fashion, travel, finance, and lifestyle sectors, with proven success in premium media sales.
Key Responsibilities:
* Define and implement the commercial sales strategy aligned with overall business objectives.
* Identify and pursue new business opportunities with brands, agencies, and media buyers.
* Expand relationships with existing advertisers to increase revenue and renewals.
Team & Performance Management
* Build and lead a high-performing sales team, providing mentorship, training, and clear KPIs.
* Monitor and report on sales performance, revenue forecasting, and pipeline management.
Revenue Generation & Client Development
* Develop tailored advertising packages across print, digital, branded content, and special editions.
* Drive sponsorship and partnership opportunities for events, supplements, and native content.
* Manage top-tier accounts and attend client meetings, industry events, and trade shows.
* Work closely with editorial, marketing, and production teams to deliver integrated campaigns.
* Provide strategic input into pricing, packaging, and positioning of advertising inventory.
* Stay abreast of market trends, competitor activity, and shifts in advertiser behaviour.
* Identify emerging categories and sectors for new revenue streams.
Key Requirements:
* Minimum of 10 years' experience in advertising/media sales, with at least 5 years in a senior commercial role.
* Demonstrated track record of exceeding sales targets and building revenue pipelines.
* Strong relationships with media agencies, luxury brands, and direct clients across relevant sectors.
* Deep understanding of print, digital, and content-driven advertising solutions.
* Excellent leadership, negotiation, and client-facing communication skills.
* Strategic thinker with a proactive, entrepreneurial mindset.
* Bachelor’s degree in Marketing, Business, Media, or related field; MBA preferred.
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