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Creative director – hearst canvas (backed by hearst networks)

Hearst Networks EMEA
Creative director
Posted: 27 October
Offer description

The Role

As Creative Director reporting in to the Chief Creative Officer of Hearst Networks EMEA, you’ll be running the business end-to-end. You’ll be accountable for the P&L, lead the creative and commercial strategy, and make sure we hit our clear KPIs: which will include timings, volumes, costs and revenue milestones. You’ll have the autonomy to move fast, take risks, and test new ideas - while still having the backing of a global media powerhouse when you need it.


Responsibilities

* Own the growth and success of the business (creative, commercial, operational).
* Develop and deliver standout content strategy for video: working with the selected YouTube vertical theme, developing formats and doing talent deals to deliver that.
* Work with third-party creators, external production teams and partners to deliver well-made, must-watch content on digital budgets.
* Oversee the publishing, engagement and community strategy of multiple video versions and comms across all social media.
* Build and monetise audiences across all platforms.
* Drive sponsorship, brand partnerships, and other revenue streams.
* Tightly manage the content budget as well as shooting for the revenue targets.
* Lead with ambition, building a small but mighty team and culture.


What You’ll Bring

* Extensive experience of digital video storytelling.
* A history of leading successful teams.
* A track record of driving sustained audience growth, particularly on YouTube.
* Relationships with creators and an understanding of the creator landscape.
* A commercial mindset – you know how to monetise and sweat IP inside and outside of the medium of video.
* Proven ability to close sponsorship and/or brand partnership deals.
* A love of moving fast, iterating, and learning on the go.
* Leadership skills and a sense of fun that inspire teams and partners alike.
* Drive, ambition, and resilience - you thrive on building things from scratch.


Seniorities

* Director


Employment type

* Full-time


Job function

* Entertainment Providers

Referrals increase your chances of interviewing, but this has been removed to keep the listing focused on the role.

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