Job Description
My client a leader within the FMCG industry are looking for a website and Marketing executive to lead the day-to-day running of their website and database/CRM systems using both existing and new technology, you will build new pages and features that maximize the capabilities of the platform as well as identifying and implementing innovative new ideas in line with the business strategy.
Manage web agency support for new, highly technical deployment and updates including the rollout of a CRM / Database system: Liaising with marketing colleagues to ensure its optimal use across the trading area.
4-5 years’ experience working in a digital marketing role, with PPC, SEO, CRM, email, and website management experience.
• Knowledge of SEO objectives and website optimization and evaluation techniques.
• Able to demonstrate an in-depth working knowledge of Google Analytics and/or website analytic tool.
• Creative, but pragmatic thinker – able to recommend and implement practical solutions.
• A hands-on approach, can spot opportunities for improvement and implement new ideas.
• Proven experience in writing accurate briefs - establishing a good working relationship with external agencies.
• A confident communicator and able to turn visions into reality.
• The ability to interrogate ideas and concepts to achieve the desired p...