Overview
Our global award-winning client is looking for a Lifecycle Marketing Analyst to support them in scaling their lifecycle marketing function through optimal data migration and enablement.
This role is suitable if you want a high impact opportunity, enjoy working with a variety of tools and data, want to push the boundaries, be surrounded with kind, talented and world-class analysts and you are self-driven and looking for a supportive environment to grow.
Responsibilities
* Analyse Lifecycle marketing programmes and provide insights and recommendations into their performance and guide the team on where to improve for the greatest impact
* Gain a deep understanding of databases and work with US colleagues in stitching data together and making it available for use for local teams
* Measure ROI of the lifecycle programmes and support us in ideas from around the business to better prioritise workload
* Deliver insight across the performance Marketing Team
* Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of actions for both future and in-life improvements
* Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates
Experience / Qualifications
* Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
* Strong understanding of data architecture and infrastructure, including clean data best practices and GDPR compliant data sources
* Ability to connect multiple data sources and unearth patterns of meaningful insights
* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution)
* Experience with media planning, programmatic buying, measurement, audiences
* Experience with forecasting
* Experience building and automating management level dashboards in Tableau / QlikSense
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