The private patients digital communications officer will be responsible for managing the private patients website and social media channels. You will report to the Director of private patients with professional accountability to the senior communications manager in the corporate communications team.
Using your specialist expertise, you will be responsible for planning and delivering website content and managing social media activity across a range of accounts and channels. You will also be responsible for tracking the effectiveness and performance of social media against key performance indicators.
Manage and update private patient web pages on our new TrustPlus website, ensuring content is accurate, engaging, accessible and SEO‑optimised.
Social media and online presence
* Manage private patient social media channels, including content planning, scheduling and moderation.
* Monitor online engagement, respond to enquiries appropriately and escalate issues when required.
* Support online patient engagement, including private healthcare review platforms where appropriate.
Digital marketing and campaign delivery
* Plan, deliver and evaluate digital marketing campaigns to promote private patient services, consultants and facilities.
* Manage digital campaigns across paid, owned and earned channels (e.g. website, email, social media).
* Support the development of campaign briefs, messaging and content in line with brand guidelines.
* Work with clinical and TrustPlus colleagues to identify priority services and growth opportunities.
* Ensure consistency of message across digital channels, including social media, website and intranet, and other online tools.
* Report on social media activity outcomes, including paid activity, and
o Improve and refine content for future activity
* Ensure social media and digital assets comply with:
o Trust and NHS identity
o NHS Accessible Information Standard
This advert closes on Wednesday 6 May 2026.
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