Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. They are accountable for achieving this by
* reflecting a credible and professional Brand image to all internal and external consumers at all times
* maximising sales through selling, providing excellent service and retail standards
* contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
* understanding daily/weekly targets
* ensuring personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
* keeping up to date with competitor activities and missed opportunities
* actively using social media to drive the business, protect and enhance the Brand image
* delivering the Brand Strategy and an effective local plan
* planning and implementing local marketing and events initiatives aligned to Retailer activity
* delivering excellence in service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
* being an Ambassador for the Brand and leading by example to represent Brand values
* ensuring all refunds and complaints are managed in line with Company guidelines and resolved mutually; informing/consulting with the Area Manager where appropriate
* using digital tools to keep knowledge up to date
* delivering a consumer recruitment and retention strategy to grow a loyal consumer base
* developing up-to-date knowledge of product to ensure an industry-leading experience and that the product meets the consumer's needs
* planning to deliver excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* reviewing retail standards daily to maintain the required standard
* ensuring deliveries, stock movements and administration are completed within agreed Company timeframes
* ensuring all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk
* fulfilling information requests accurately within deadlines
* minimising stock loss by following Company Security Policies and Procedures
* creating and maintaining a safe working environment for consumers, adhering to Company and Retailer Policies and Procedures
* ensuring health & safety responsibilities and all operational activities achieve a minimum overall audit grade of 'Acceptable'
Commerciality
* Manage daily replenishment, taking appropriate action where necessary
* Maximise sales performance by utilising all commercial reports before making commercial decisions
* Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
* Identify stock package issues and take corrective action, informing the Area Manager when out of direct control
* Effectively manage all promotions and discounts in line with Company guidelines
* Identify trends and make suggestions to enhance product performance
Qualifications
* Experience in a fast-paced retail and/or consumer facing environment
* Ability to drive self-development
* Commercial understanding and awareness of industry
* Effective communication, organisation and prioritisation skills
#J-18808-Ljbffr