Job Description
As PPC Executive / Paid Search Executive, you'll take full ownership of paid search and display campaigns for a rapidly growing brand with ambitious customer acquisition targets. This is a great opportunity to join a performance-focused marketing team that values experimentation and data-driven decision making.
If you're an ambitious PPC specialist, Paid Media Assistant, Digital Marketing Assistant or similar, with a passion for planning and performance, and you're ready to make a tangible impact on business growth, we'd love to hear from you.
What You'll Be Doing
1. Plan, launch and optimise paid search campaigns across Google Ads and Microsoft Ads.
2. Manage and optimise display campaigns across Google Ads and StackAdapt.
3. Take full ownership of daily campaign management including budgets, keyword bids, ad placements and targeting strategies.
4. Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.
5. Generate regular performance reports with actionable insights to improve campaign efficiency.
6. Write compelling ad copy that drives engagement and conversions.
7. Lead continuous A/B testing across ad formats, copy, keywords, audiences and landing pages.
8. Explore new opportunities to expand reach whilst keeping target demographics in mind.
9. ...