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Director of Commercial Growth and Strategy, Cardiff
Client: Resourcing Solution Consultants
Location: Cardiff, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 3
Posted: 04.06.2025
Expiry Date: 19.07.2025
Job Description:
Director of Commercial Growth and Strategy
Reports to: Managing Director
Direct Reports: 9 Managers
Location: Inverness (with travel as required)
Hours: Full-time
Job Purpose
Our client, undergoing a significant company culture change, seeks to establish a new role providing commercial leadership across sales, purchasing, category management, and retail operations. The Commercial Director will shape and execute a comprehensive commercial strategy, develop high-performing teams, and drive growth across product categories and customer segments.
Key Responsibilities
1. Commercial Strategy & Business Growth
* Develop and lead the delivery of a commercial strategy aligned with the company’s long-term plan.
* Identify and pursue new business opportunities, including new markets, customer segments, and product innovations.
* Lead commercial planning cycles, including pricing, promotion, and product lifecycle decisions.
* Drive performance across sales teams, trade counters, and key accounts.
* Set and monitor ambitious sales targets, improving conversion and retention.
* Manage strategic account development and commercial pipeline.
2. Retail, Inventory & Category Oversight
* Oversee category managers to optimise range performance and supplier relationships.
* Coordinate with Retail Director and Inventory Manager to ensure strong branch performance, stock availability, and cost efficiency.
* Maintain margin integrity through purchasing, pricing, and inventory control.
3. Cross-functional Alignment
* Partner with Marketing, Operations, Finance, and People & Culture to meet commercial objectives.
* Provide insights into market trends, competitor analysis, and customer behaviors.
* Lead and develop direct reports through coaching, goal setting, and performance reviews.
* Foster a collaborative, customer-focused, innovative, and growth-oriented commercial culture.
4. Reporting & Commercial Governance
* Oversee sales forecasting, budgeting, and reporting.
* Report monthly to the Managing Director on KPIs, risks, and opportunities.
* Implement a commercial strategy aligned with business goals.
* Achieve revenue and margin growth, improve stock availability, reduce inventory costs, and enhance supplier performance.
* Increase sales performance at branches and trade counters.
* Ensure high employee engagement and cross-departmental alignment.
Measures of Success
* Revenue growth (overall and by category/region).
* Gross margin improvement and cost control.
* Customer acquisition and retention metrics.
* Stock turn and availability rates.
* Sales target attainment.
* Supplier performance against negotiated terms.
* Forecast accuracy and reporting compliance.
Candidate Profile
* Proven experience in senior commercial leadership within distribution, trade, or B2B sectors.
* Strong record of driving sales and growth.
* Deep commercial acumen across diverse functions.
* Excellent influencing, coaching, and communication skills.
* Understanding of regional markets and rural customer needs.
* Experience in industrial or technical products.
* Background in retail operations or multi-location sales management.
* Familiarity with CRM, ERP, and sales analytics tools.
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