Job Description
Job Title: CRM Executive\n\nContract Type - Hybrid\n\nLocation: Coventry\n\nContract Type: Fixed Term Contract\n\nAre you a data-driven marketing enthusiast with a knack for relationship building? Our client is seeking a motivated CRM Executive to join their dynamic CRM Team. In this pivotal role, you'll be at the forefront of planning, executing, and analysing CRM campaigns that nurture leads, convert prospects, and strengthen customer relationships.
If you're ready to leverage your analytical skills to drive business growth, we want to hear from you!\n\nKey Responsibilities:\n\nPlanning:\n\nCollaborate with local brand stakeholders to develop targeted CRM campaigns that align with overall business objectives.\nPlan and facilitate central campaigns while ensuring that local CRM initiatives are integrated into the central planning process within set deadlines. \n\nExecuting:\n\nEnsure timely receipt of campaign briefs for deployment and provide support during the briefing process when necessary.\nReview briefs for accuracy, including spelling, customer journeys, landing pages, and necessary terms and conditions, to minimise amendments post-activation.\nprioritise briefs in status calls across brands to facilitate timely execution of campaigns. \n\nReporting and Analysis:\n\nTrack key performance metrics of campaigns (such as open rates, click-through rates, and conversion rates) and generate comprehensive reports using Google Analytics.\nConduct thorough analyses of campaign data to identify trends, extract insights, and recommend optimisations for future initiatives.
\n\nCollaboration:\n\nPartner closely with the CRM team to prioritise campaigns across various brands.\nMaintain clear communication with local brand stakeholders to plan, execute, report, and analyse their CRM activities, both local and central. \n\nWhat We're Looking For:\n\nProven experience in a CRM or marketing role, with a strong understanding of CRM principles and practises.\nProficiency in data analysis and the ability to use insights to inform strategy.\nStrong attention to detail and ability to manage multiple projects simultaneously.\nExcellent communication skills, both written and verbal, with the ability to collaborate effectively across teams.\nFamiliarity with CRM software and tools, as well as experience using Google Analytics for reporting. \n\nPontoon is an employment consultancy.
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