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About THG
THG is a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty. From Manchester to New York, we are powered by a team of over 2,500 people who work together, lead by example, and think BIG. With us, you'll go further, faster.
About THG Nutrition
THG Nutrition brings some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands. We want to be the world's most empowering health movement.
Job Title
Assistant Brand Manager – Myvitamins
Reporting to: Head of Brand
Location: THG HQ (WA15 0AF) – Office based
Overview
The Assistant Brand Manager will play a key role in supporting the execution of the brand strategy for Myvitamins, driving awareness, engagement and sales across all channels. Working closely with the General Manager for Myvitamins and a dotted line into the Head of Brand, you’ll manage day‑to‑day brand activity, assist in developing marketing campaigns, support new product launches and ensure the brand continues to grow and resonate with customers globally.
Key Responsibilities
* Support the Myvits team in developing and executing annual brand plans.
* Assist in planning, coordinating and delivering integrated marketing campaigns across digital, social, PR and retail channels.
* Work with internal teams (creative, influencer, performance marketing, eCommerce and trading) to deliver best‑in‑class brand activations.
* Conduct competitor and market analysis to identify trends, insights and opportunities for brand growth.
* Support the NPD (New Product Development) process, including product positioning, packaging and go‑to‑market strategy.
* Monitor and analyse campaign and product performance, providing regular reports and insights to inform future planning.
* Assist in budget tracking and supplier coordination for marketing initiatives.
* Champion brand consistency across all touchpoints, ensuring tone, visuals and messaging align with brand identity and values.
Skills & Experience Required
* Degree in Marketing, Business or a related field (or equivalent experience).
* 2 years’ experience in brand management, marketing or product management—ideally within FMCG, beauty, wellness or eCommerce.
* Strong understanding of digital marketing channels and consumer behaviour.
* Analytical mindset with the ability to interpret data and translate insights into action.
* Excellent communication, organisation and project management skills.
* Creative thinker with a passion for health, wellness and lifestyle trends.
* Proficient in Microsoft Office Suite; familiarity with analytics or reporting tools (e.g., Google Analytics) is a plus.
What's in it for me?
Career Development
* Access bespoke development programmes designed by our in‑house L&D team.
* Upskilling programme delivered in partnership with an industry‑leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Day off on your birthday – we honour it!
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
* Face‑to‑face and virtual GP appointments.
* In‑house CBT therapist.
* 247 EAP provided by Bupa.
* State‑of‑the‑art on‑site gym.
* On‑site physio.
Other Perks
* Save up to 12% on personal tech via salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50% staff discount on THG brands.
* On‑site staff shop.
* On‑site barber.
* Referral bonus up to £1,000 after probation.
* Anniversary gifts at 5 and 10 years of service.
THG is proud to be a Disability Confident and Committed employer. If you are invited to interview, please let us know any reasonable adjustments needed for the recruitment process.
THG is committed to creating a diverse & inclusive environment and welcomes applications from all community sections.
We endeavour to respond to every application within 14 days.
Seniority Level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
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