Overview
Retail Sales and Operations Manager position based in Tunbridge Wells. The successful candidate will be a self-starter with a proactive, positive outlook and a passion for delivering WFF’s good old-fashioned service ethos. Competitive salary + bonus + benefits. Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready-meal supplier, delivering over 330 frozen ready meals across the UK primarily to the elderly, their families and healthcare professionals. We are dedicated to making a real difference in customers’ lives by providing excellent service and by operating ethically and sustainably.
This role involves taking ownership of the territory as if it were your own business, strengthening local relationships with customers and in the local community, and delivering outstanding results with the support of national systems.
Responsibilities
1. Happy Teams – Good Old-Fashioned Service
o Empower and enable frontline teams to delight the customer and deliver brilliant, good old-fashioned service
o Develop and support the team to talk about our food passionately and knowledgeably
o Foster an environment where the team respects and supports each other, with opportunities to excel for customers and colleagues
o Prioritise health and safety of team members
2. Costs of Local Distribution (COLD)
o Deliver the agreed target for the Cost of Local Distribution within the local depot
o Focus on labour, vehicle, depot and local marketing costs as primary levers
o Review monthly performance with the Regional Manager
o Ensure required actions are executed to keep the depot on target
3. Growing Sales
o Manage national data while sustaining local customer relationships; deliver agreed sales targets through the team
o Implement all national campaign activities for new and existing customers
o Ensure CRM activities are executed
o Implement local growth initiatives to deliver targets (e.g., sheltered housing, CSA training)
4. Community Engagement
o Engage with the local community to support local sales growth
o Engage with appropriate community organisations, local hospitals, and healthcare professionals
Essential Experience, Skills, and Abilities
* Establishes exceptional relationships with customers
* Demonstrable experience of delivering sales and profitability targets; high standards with a relentless focus on service
* Experience leading a team, creating a culture of engagement, and developing individuals to their potential; willing to be hands-on in daily operations
* Ability to interpret data to identify key levers for success
We encourage you to apply even if you’re not confident you meet all the essential criteria.
Desirable Experience, Skills, and Abilities
* Retail, care, hospitality, or own business experience
* Experience implementing Health & Safety processes
* Experience of managing employee consultation and implementing change initiatives
Qualifications
* GCSE or equivalent in Maths and English
You must have held a UK manual driving licence for at least 2 years.
Employment Conditions and Benefits
* All offers of employment are subject to a Driving Assessment, Driving Licence checks and basic DBS checks
* Competitive salary - accredited Living Wage employer
* 33 days holiday per year, including bank holidays (bank holidays are considered normal working days)
* Option to purchase up to 5 additional days holiday per year
* Discretionary annual bonus scheme
* Pension scheme - employer matched contributions up to 4%
* Life assurance scheme worth at least 1x annual salary
* Free turkey or voucher at Christmas
* Apetito perks scheme including salary sacrifice options and retail discounts
We are a family-owned business committed to making a real difference, delivering quality meals, and focusing on ethical and sustainable practices. We support British food and farming, aim for Net Zero by 2040, and embrace inclusion and diversity within an inclusive workplace where everyone can reach their full potential.
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