Overview
Senior SEO Managers are embedded into SEO client teams to lead SEO retainers, campaigns, and implementation for clients. They are responsible for providing expert-level SEO analysis including keyword research and targeting, competitor analysis, content and backlink audits and end-to-end outreach and engagement strategy creating effective online quality signals for our clients. Seniors within the team have an expert level of SEO knowledge and act as leaders within the team for SEO expertise, client management, ideas, innovation and problem solving. They are curious about the role that AI can play alongside SEO, and how our SEO approach can drive improved LLM visibility, and keen to share their expertise here with wider account teams, embracing new strategies and approaches in this vertical. SEO campaigns are a team effort and Senior SEO Managers work closely with other members of the SEO team, as well as with our Technical Search and Media Content team. Together this forms a complete SEO team around a client to produce best in class SEO campaigns that deliver against client’s business goals and objectives. The Senior SEO Manager will report to an SEO Director and may sometimes manage SEO Manager team members.
Responsibilities
- Accountable for the implementation and delivery of high-level SEO campaigns according to the agreed SEO strategy, including activity planning and scheduling
- Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content, LLM and AIO visibility, SERP landscape evolution, social trends analysis and backlink audits
- Responsible for external link development from campaign ideation through to execution and reporting
- Identifying opportunities to collaborate with journalists and influencers, pitching stories and spotting the best routes to gain timely press coverage for brands
- Responsible for leadership, knowledge sharing, innovation spotting and training
- Responsible for contributing to the continuing improvement of our SEO service
- Audience research and identification, blogger engagement and relationship management, trend spotting, content creation, social media activity and new technique innovation and implementation
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