Senior PPC Manager | Hyper Growth Retailer | Merseyside Zachary Daniels are delighted to be supporting this hyper growth retail business in the appointment of a Senior PPC Manager to bring into their ever growing business. As Senior PPC Manager you will be responsible for managing the day-to-day activity and long-term strategy across our clients PPC channel. Main Roles and Responsibilities: * Develop, execute, and manage paid media campaigns across platforms including Google,Bing, and Criteo, encompassing paid search, shopping, display, remarketing, and video. * Oversee and strategise the allocation of the PPC marketing budget across all of our markets. * Implement and optimise campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviours. * Constantly review and optimise campaigns to enhance ROAS and other key performance indicators. Utilise advanced strategies and analytics to discover opportunities for increased efficiency and growth. * Analyse performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness. * Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement. * Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results. * Identify new PPC opportunities and present actionable insights to t...