Job Description
⚡️ Why Octopart?
Octopart is revolutionizing electronics procurement and component sourcing. As part of Altium and the broader Renesas Group, we connect procurement professionals, supply chain managers, and sourcing teams with the world’s most comprehensive electronic component database. With over 95 million parts from thousands of manufacturers and hundreds of distributors, Octopart served more than 41 million engineers, supply chain, and sourcing professionals in 2024, who rely on our platform for critical engineering decisions.
1. Market-leading technology: The most accurate and comprehensive electronic parts search engine with 2.1 million visitors per month
2. Unparalleled reach: Serving procurement teams at over 30,000 companies worldwide, from startups to Fortune 500 manufacturers
3. Strong growth trajectory: Part of a debt-free, financially robust organization with resources to dominate the component sourcing and supply chain intelligence market
About the role:
Play a key role in shaping the future of electronics engineering. Part of the Renesas Group, we are seeking an Octopart Product Marketing Manager focusing principally on our engineering users to strengthen our story for electronics engineers, hardware designers, and technical innovators across the industry.
As Octopart broadens its impact and elevates engineering productivity, this role is designed for someone skilled at crafting technical narratives, translating technical benefits, and connecting deeply with engineering audiences. The Octopart Product Marketing Manager will play a strategic and hands-on role influencing product direction, go-to-market strategies, and campaign execution—driven by firsthand insights into the challenges, needs, and aspirations of engineering professionals.
This role is based on-site at our Cambridge office. The successful candidate is expected to work from the office 5 days per week.
A day in the life of our Product Marketing Manager—Procurement Focus:
As a Product Marketing Manager focused on procurement, you’ll define and communicate the value of Octopart’s solutions specifically for procurement teams, supply chain managers, and sourcing professionals. You’ll work across teams, including Product, Sales, Marketing and Customer Success, to ensure our platforms solve real procurement challenges and are positioned for maximum impact in supply chain decision-making.
Procurement-Focused Storytelling & Narrative Development:
4. Craft compelling narratives that translate complex supply chain capabilities into procurement value—tailored to CPOs, procurement managers, component buyers, and supply chain analysts
5. Define messaging around component sourcing efficiency, supplier risk mitigation, inventory optimization, and supply chain visibility
6. Lead creation of procurement-specific content (supplier presentations, component sourcing guides, supply chain risk assessments, procurement ROI calculators, competitive battlecards vs. sourcing platforms)
7. Partner with Brand and Content teams to deliver campaigns targeting electronics procurement conferences, supply chain events, and component sourcing trade shows
Product Influence & Procurement Roadmap Alignment:
8. Act as the voice of procurement professionals—bringing insights on component availability, pricing trends, supplier consolidation, and sourcing challenges into product development
9. Work closely with Product Management to influence priorities based on procurement workflow optimization, supplier management needs, and inventory planning requirements
10. Define use-case driven value propositions for BOM management, component lifecycle tracking, supply chain risk assessment, and procurement cost optimization
Cross-Functional Leadership in Supply Chain Marketing:
11. Collaborate with Sales Enablement to develop materials for procurement teams (sourcing playbooks, supplier evaluation frameworks, component selection guides, TCO calculators)
12. Support procurement customer and supplier partner engagements, including early access programs for sourcing tools, supplier advisory boards, and component sourcing events
13. Represent procurement marketing in internal planning discussions focused on supply chain strategy and procurement market opportunities
Qualifications
Who We’re Looking For:
14. 4+ years in B2B product marketing with 2+ years focused on procurement, supply chain, or sourcing solutions, preferably in electronics, semiconductors, or component sourcing industries
15. Deep understanding of electronics procurement challenges, including component sourcing, supplier management, inventory optimization, and supply chain risk mitigation
16. Proven experience driving product narratives for procurement professionals, supply chain managers, and sourcing teams
17. Strong background in supply chain marketing, procurement strategy, or component sourcing operations
18. Experience with electronics component markets, distributor relationships, and supplier ecosystem dynamics
19. Knowledge of procurement software, sourcing platforms, supplier management systems, and inventory planning tools
20. Understanding of electronics supply chain disruptions, component lifecycle management, and procurement cost optimization strategies
21. Bachelor’s degree in Supply Chain Management, Engineering, Business, or Procurement; advanced degrees, MBA, or CIPS/ISM certifications are a plus
Preferred Experience:
22. Background in electronics component distribution, component manufacturers, supplier chain management, or procurement operations
23. Experience marketing to CPOs, procurement managers, supply chain directors, and component buyers
24. Knowledge of Octopart, component search platforms, or electronics sourcing tools
25. Understanding of procurement analytics, spend analysis, and supplier performance metrics
Key Focus Areas:
26. Component Sourcing Optimization: Market solutions that help procurement teams find, evaluate, and source electronic components more efficiently
27. Supply Chain Risk Management: Position tools that provide visibility into supplier risks, component lifecycles, and supply chain disruptions
28. Procurement Analytics: Develop messaging around spend analysis, supplier performance tracking, and procurement cost optimization
29. Supplier Relationship Management: Create narratives around supplier consolidation, preferred supplier programs, and vendor management optimization
30. Inventory Planning: Articulate value propositions for inventory optimization, component forecasting, and stock level management