Responsible for:
* Leading the B&B marketing team at Belhaven
* Developing and executing the Belhaven beer brands strategy to achieve market-leading trading performance and surpass growth expectations.
* Delivering the BVE P&L through an outstanding visitor experience.
Company Description
Join Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. With a rich 220-year brewing and pub history, we are proud of the business we have built. Our team of 39,000 are the guardians of what’s wholly British—the pub experience.
Additional Information
We’re committed to rewarding our team’s hard work, which is why you’ll receive a competitive salary, pension contributions, and benefits including:
* Opportunities for career advancement across our well-known brands, supported by industry-leading training and development programs.
* 33% discount for you and 15% for your loved ones on all our brands, so you can enjoy your favorite food and drink at a discount.
* Free employee assistance program offering mental health, well-being, financial, and legal support.
* 50% discount for you and 25% for your loved ones at Greene King Inns and hotels, perfect for weekends away.
* Referral bonus of £1,500 when you refer a friend who is successfully hired.
* Wagestream for accessing wages before payday when needed.
* Retail discounts of up to 30% at Superdrug, exclusive mobile deals, and more.
Qualifications
Your role as Marketing Manager
Support the Belhaven Marketing Lead in developing the Belhaven beers' strategic direction.
* Lead the Belhaven marketing team, managing a Marketing Executive and four Visitor Experience Hosts.
* Manage the marketing budget for Belhaven.
* Develop, implement, and evaluate marketing plans for all Belhaven beers, including NPD, key events, promotions, and communication strategies aligned with the brand plan.
* Analyze major projects and promotions, providing learnings and recommendations based on performance data and category insights.
* Coordinate with brand, communication, design, and research agencies for Belhaven range.
* Engage key stakeholders and departments, including Sales, Telesales, and Production, to support marketing activities.
* Create growth strategies and plans for the Belhaven beer range, identifying opportunities and gaps, and bringing innovations to market.
* Ensure marketing activities are visible and communicated to trade partners, managing relationships with trade press.
* Work with the Marketing Executive to produce top-tier sales tools and materials for your brands.
* Develop and deliver an exceptional visitor experience at Belhaven, managing the BVE P&L effectively.
What You’ll Bring…
* Confident and experienced leader
* Industry or FMCG experience
* Proven ability to lead cross-functional teams
* Excellent organizational and planning skills
* Ability to manage multiple tasks and prioritize effectively under pressure
* Strong experience in innovation
* Robust brand management skills
* Capability to develop and execute strategic brand plans
* Excellent communication and listening skills
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