About Us
We are a well-established retail business with a strong track record in premium garden rooms and hot tubs, now embracing modern digital commerce and omni-channel retailing. With 19 retail locations and a growing online presence, we’re investing heavily in technology, data-driven marketing, and consumer engagement to take the business to the next level. To spearhead this transformation, we’re looking for a dynamic and commercially savvy Digital Marketing & Omni-Channel Project Manager. You’ll be leading a team of 7-8 marketing professionals, driving both digital and traditional marketing strategies, and managing the roll-out of new consumer-focused sales channels. This is a hands-on leadership role, ideal for an ambitious, high-energy professional who thrives in a fast-moving, evolving business environment. The role will be based at our Head Office nr. Birchington, Kent, CT7 –PLEASE ONLY APPLY IF YOU CAN COMMUTE DAILY TO THIS LOCATION.
What You’ll Be Doing
Omni-Channel Strategy & Digital Growth
Take the lead in developing and executing an omni-channel retail strategy, integrating in-store, online, and digital consumer touchpoints.
Oversee the creation, optimisation, and management of multiple websites, ensuring they are engaging, user-friendly, and conversion-driven.
Identify and implement new digital commerce solutions, enhancing how customers discover, interact with, and purchase our products.
Monitor the latest advancements in digital marketing and retail technology, keeping the business ahead of trends.
Marketing Leadership & Execution
Own and refine our SEO, PPC, email, content, and social media strategies to increase engagement and sales.
Oversee paid digital campaigns, ensuring they are data-driven, cost-efficient, and delivering strong ROI.
Manage traditional marketing efforts, including print, PR, and high-impact brand activations at exhibitions and events.
Ensure cohesion between digital and offline marketing, creating a unified customer journey across all touchpoints.
Project Management & Implementation
Act as the key driver of digital transformation projects, working across teams to bring new initiatives to life.
Lead the rollout of new retail technologies, ensuring smooth adoption and maximum commercial impact.
Work closely with developers, external agencies, and internal teams to launch and scale new marketing and sales platforms.
Data-Driven Optimisation & Consumer Insights
Continuously analyse marketing performance, using data to refine campaigns, improve customer engagement, and boost conversions.
Use A/B testing, conversion rate optimisation (CRO), and CRM insights to fine-tune marketing efforts.
Identify and introduce AI-driven marketing tools and automation solutions to enhance efficiency and targeting.
Team Leadership & Business Collaboration
Lead, mentor, and inspire a growing marketing team, ensuring they are aligned, motivated, and performing at a high level.
Act as a key liaison between marketing, sales, IT, and senior leadership, ensuring marketing initiatives support wider business goals.
Work closely with executives and business principals, contributing strategic insights and shaping the company’s growth trajectory.
What We’re Looking For
Proven experience in digital marketing, omni-channel retailing, and project management.
A strategic thinker who can balance digital innovation with commercial reality.
Strong project management skills, with experience in rolling out new platforms and retail technologies.
Expertise in performance marketing, including SEO, PPC, social media, and email marketing.
Background in traditional marketing, with experience in brand activations, PR, and physical marketing materials.
Analytical mindset, comfortable using data to inform decisions and measure success.
A natural leader—confident managing teams, influencing stakeholders, and driving change.
Highly organised, ambitious, and driven, with a passion for building something new.
Tech-savvy, with a strong understanding of modern digital tools, CRM systems, and marketing automation.
Office-based role—must be present daily (no remote working).
What We Offer
£55,000 per annum + bonus incentives tied to performance.
A high-impact role with real ownership over marketing strategy and digital transformation.
A collaborative and entrepreneurial work environment, where ideas are valued and action is encouraged.
The chance to shape the future of a solid, established business as it transitions into the digital age.
A fast-moving, modern retail landscape that offers constant challenges and opportunities.
Clear career progression to senior leadership roles as the company continues to grow.
Who This Role Is Perfect For
An ambitious individual, ready to step up and lead in a company undergoing major change.
Someone with both digital expertise and real-world business acumen, who enjoys making an impact.
A strategic thinker with an execution-focused mindset—someone who can both plan and deliver.
A charismatic and influential leader, comfortable managing teams and engaging with senior stakeholders.
Someone who thrives in a hands-on, fast-paced environment, where decisions lead to real results.
If this sounds like the ideal opportunity for you, we’d love to hear from you!
To Apply: Submit your CV and a cover letter outlining your experience and achievements in digital marketing, omni-channel retailing, and project management.
Job Types: Full-time, Permanent
Pay: From £55,000.00 per year
Additional pay:
Performance bonus
Schedule:
Monday to Friday
Weekend availability
Ability to commute/relocate:
Birchington CT7 0JZ: reliably commute or plan to relocate before starting work (required)
Work Location: In person
Reference ID: DMPM
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