Role: Social Media Manager- Liverpool Salary: £35000K DOE
Hours: 9am- 5pm Monday- Friday
Company & personal performance bonus – Up to 10% of salary
~25 days holiday + Bank Holidays
~ Hybrid working - 3 Office days / 2 WFH
~ Pension – Employee 6% & Employer 8% contribution
~ Life Insurance – 3 x Annual salary
Elevation Recruitment are excited to be exclusively recruiting for an iconic gambling and betting business.
We are seeking a highly motivated and experienced social media manager with a strong background in the gambling or sporting industry, to lead and implement the social media strategy. This is focussed around enhancing brand awareness, customer engagement, and driving acquisition through compelling content, storytelling and community management. The role will ensure the heritage is celebrated while modernising its digital presence to appeal to a new and existing audience.
Strategy and Planning
In conjunction with the Head of Marketing, develop and execute a result-driven social media strategy aligned with broader marketing and business goals.
Manage a content calendar across all social platforms (Facebook, Instagram, Twitter/X, YouTube, TikTok and LinkedIn).
Set performance targets and KPIs for social media activity.
Content Creation & Management
Oversee the creation of engaging, brand-aligned content Including copy, Images, video and stories
Payday weekends, new football season, Pools rollovers)
Create content with In-house design and external agencies that align to the brand and ensures quality control
Community Management
Manage the day-to-day community engagement across platforms, fostering a positive, active online presence.
Monitor social sentiment and respond to customer queries or concerns In a timely, brand-appropriate manner.
Performance and Analytics
Track and report on social media performance, using Insights to refine content and strategy.
Use tools such as Meta Business Suite, to manage, schedule and report on content
Collaborate with brand, product, customer service and operations to align messaging and campaigns
Coordinate with commercial partners, talent and Influencers for co-branded content and campaigns
Compliance & Brand Governance
Ensure all social content Is fully compliant with ASA, CAP, and gambling advertising regulations
Build and manage a compliance approval process to ensure social media communications are quality checked and can be audited as and when required
Uphold and protect the brand tone of voice, and visual Identity across all platforms
3-5 years of experience managing social media for a consumer brand, ideally in sport, entertainment, or gambling.
~ Experience in creating social media content and working with creative teams
~ Ability to handle real-time engagement during live events and high-pressure moments.
~ Understanding of UK gambling regulations and responsible marketing practices.
~ Passion for sports and digital culture