Senior Account Executive, 360 Communications
Job Title: Senior Account Executive, 360 Communications
Location:
Manchester, 3 days per week from office, 2 days from home.
Job Type:
Full-Time
Experience Level:
3-4 years in Communications or related field
Salary band:
About the Role:
We are looking for a curious, creative, innovative communications professional to join our 360 Communications Team with a focus on social media marketing and SEO. This role is perfect for someone who thrives on understanding the deeper aspects of how conversations happen, the role of narratives in shaping them and the mechanisms of engaging stakeholder groups.
If you love thinking about why people connect with content, what make it shareable and actionable and, how it supports brand growth then this is for you. If you love keeping on top of best practices and technical developments on key social media platforms such as LinkedIn, X, Blue Sky this role is for you.
Our 360 communications team works closely with our storytelling team to transform core narratives into vibrant, engaging experiences that resonate across multiple platforms using the PESO model, from traditional and digital media to social channels and CRM systems.
You’ll be meticulous in your planning, setting out measurable goals and curious in your understanding of the metrics at the end - what’s worked, why, what did we learn? You’ll also be relentless in your pursuit for the latest in measurement best practice.
Key Responsibilities:
* Strategic Content Engagement: Utilise insights into human behaviour and business trends to enhance and execute communication strategies that deeply resonate with audiences on social media platforms.
* Innovative Campaign Development: Bring clients’ core stories to life through creative and impactful social media campaigns that leverage the latest trends.
* Cross-Platform Storytelling: Collaborate with the storytelling team to ensure narratives are consistently engaging across all platforms and pivot when needed.
* Data-Driven Optimisation: Analyse engagement metrics to refine strategies and increase the effectiveness of content.
* Trend Analysis: Stay ahead of content consumption and business trends to continuously innovate and adapt engagement strategies.
* Collaborative Projects: Collaborate with cross-functional teams to ensure a unified approach to client strategies and creative outputs.
* SEO: Support content visibility and improve search engine rankings by implementing advanced SEO strategies, including keyword research, link building, and on-page optimization techniques. Ensure that all content is SEO-friendly to maximize organic traffic and enhance user engagement across various digital platforms.
Skills and Qualifications:
Requirements
* 3-4 years of experience in a communications, content or marketing role with a strong focus on social media and SEO.
* Proven ability to analyse consumption habits and integrate insights into creative strategies.
* Solid understanding of the PESO model and experience managing campaigns across multiple channels.
* Strong project management skills, with the ability to handle multiple projects simultaneously.
Preferred:
* Experience with CRM systems, particularly HubSpot
* Strong experience in social media marketing and measurement
* Strong understanding of the media
* A keen interest in psychology and behavioural economics as they apply to media, social media, digital media and communications.
* Exceptional analytical skills paired with a creative mind.
Personal Attributes:
* A natural curiosity and a robust analytical ability to understand and predict consumer behaviours.
* Innovative and creative thinking with a flair for experimenting with new engagement techniques.
* Excellent communication and collaboration skills, capable of working effectively in dynamic, cross-functional teams.
* A passion for learning and staying on the cutting edge of communications and marketing trends.
How to Apply:
Please submit your resume along with a cover letter and a portfolio of relevant work that demonstrates your ability to translate insights and content into measurable engagement. Highlight specific projects where you have successfully implemented innovative communication strategies that led to measurable improvements in content engagement and audience growth.
#J-18808-Ljbffr