The Opportunity As a CRM/Automation Lead, you'll play a key role in shaping and driving the digital marketing strategy for a market-leading provider supporting millions of users across the UK and Ireland. The Role We're looking for a passionate marketing automation expert who's both strategic and hands-on. You'll lead the CRM automation strategy and execution across the UK and Ireland - owning everything from campaign delivery and performance analysis to system optimisation and stakeholder collaboration. If you're analytical, tech-savvy, and thrive on using data to drive growth, this is your stage. Key Responsibilities Own and lead all CRM/email automation strategies and campaign execution. Build automated workflows and personalised customer journeys. Collaborate across marketing, sales, BI, and IT to align CRM development with business goals. Provide training and support for internal users, ensuring best practices and system integrity. Develop the CRM roadmap and manage integrations with various data sources. Oversee campaign analysis and reporting, using insights to drive continuous improvement. Support sales enablement through tailored content, webinar launches, and performance reporting. Create and deliver high-impact content to engage prospects and position the company as a market leader. What You'll Bring Proven experience managing CRM and automation platforms. Strong analytical mindset with a passion for data-led decision making. Excellent communication and stakeholder management skills. A collaborative, proactive attitude with a focus on results. 46987MSR INDMANS