As the Brand & Marketing Executive at Cartwright & Butler, you will play an important role in supporting our mission to be the go‑to British brand for teatime luxuries and seriously delicious gifts and treats. You will support the delivery of the Cartwright & Butler brand across all channels, ensuring the consistent execution of campaigns, content, retail activations and brand communications. Working closely with the Head of Marketing, Digital Marketing Executive, sales teams and external partners, you will help bring the brand to life across digital, retail, PR and customer‑facing touchpoints.
Primary Purpose of Position
* Support the delivery of Cartwright & Butlers brand across all channels, ensuring consistent application of the brand identity across digital, retail and product touchpoints.
* Support the development, rollout and implementation of brand guidelines to ensure a consistent brand presence in‑market.
* Create and coordinate marketing content across digital, retail, email and social media channels.
* Support the planning and execution of marketing campaigns across key business channels.
* Assist with the development of marketing materials including brochures, presentations, campaign assets and retail activation materials.
* Support insight‑led marketing decisions through market research, consumer trend monitoring and campaign performance reporting.
Brand Execution & Consistency
* Ensure consistent application of brand identity across all marketing channels, including digital, retail and product touchpoints.
* Support the development, rollout and implementation of brand guidelines.
* Create and coordinate marketing content across digital and retail channels.
* Support development of marketing materials such as brochures, presentations and campaign assets.
Retail & Channel Activation
* Support the planning and execution of marketing campaigns across key channels.
* Manage social media channels, including content planning, scheduling and copywriting.
* Create and coordinate marketing content across digital, retail and email channels.
* Support the development of marketing materials such as brochures, presentations and campaign assets.
PR & Influencer Coordination
* Support campaign‑led PR and influencer activity.
* Coordinate content, gifting and communication with external partners.
* Assist in identifying opportunities to increase brand visibility and engagement.
Consumer Insights & Market Research
* Monitor market trends and consumer behavioural trends.
* Support customer and consumer research activities.
* Feed insights into campaign planning and brand development.
Performance Reporting
* Track and report on brand and campaign performance metrics, including engagement, reach and campaign impact, in collaboration with the Digital Marketing Executive.
* Analyse performance to identify trends and areas for improvement.
* Support development of reporting to measure the effectiveness of marketing activity.
Key Relationships
* Head of Marketing
* Digital Marketing Executive
* Sales Team
* External agencies, including creative, PR, media and production partners
Key Performance Indicators
* Consistent application of brand identity across digital, retail, product and campaign touchpoints.
* Successful delivery of marketing content and campaign assets in line with agreed timelines.
* Growth in brand visibility, engagement, reach and social media performance.
* Effective support of PR, influencer and retail activation activity.
* Contribution of consumer and market insights into campaign planning and brand development.
* Clear and timely reporting on campaign performance and marketing effectiveness.
The Successful Candidate
* Outgoing, confident and proactive, with a self‑starting approach to work.
* Creative, with strong written, visual and communication skills.
* Highly organised, with strong attention to detail.
* Actively engaged with social media, with a strong understanding of current trends across platforms including Meta, TikTok and other relevant channels.
* Commercially aware, with an interest in brand development, consumer behaviour and market trends.
* Able to manage multiple projects and work at pace in a fast‑moving environment.
* Collaborative and confident working with internal teams and external partners.
* Positive, enthusiastic and willing to take ownership of projects from idea through to execution.
Other Incentives
* 22 days annual leave plus a long service award.
* Holiday buy and sell scheme.
* Staff discount: 50% off website.
* Personal development support and encouragement to explore training opportunities.
* Biscuits, chocolate, fudge, cakes on tap.
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