Business Development Manager
Manchester/ Liverpool - Field Based
Premium Butchery Wholesale - HORECA
Up to £50,000 OTE
I currently have an exciting opportunity to join a premium butcher wholesaler supplying high-quality meats to some of the North West's leading HORECA venues.
Due to continued growth, they are seeking a highly capable Business Development Manager to strengthen their presence across Manchester and Liverpool.
The Role
This is a field-based, high-energy sales role focused on winning and developing new business within the HORECA sector. You will be selling premium meat products into restaurants, hotels, gastro pubs, catering groups, and hospitality operators.
You will be responsible for building long-term relationships with chefs, head chefs, procurement teams, and business owners, positioning yourself as a trusted partner rather than just a supplier.
Key Responsibilities
Drive new business growth across Manchester & Liverpool's HORECA market
Build strong, lasting relationships with chefs, hospitality buyers, and venue owners
Manage the full sales cycle from prospecting through to closing deals
Grow existing accounts through upselling and product development opportunities
Conduct face-to-face meetings, tastings, and site visits
Maintain strong knowledge of competitor activity and market trends
Work closely with internal teams to ensure excellent service delivery
Consistently achieve and exceed sales targets
About You
We are looking for someone with genuine credibility in the foodservice sector. You will either come from a foodservice sales background or have a career within hospitality (e.g. chef or similar) and understand how professional kitchens operate.
Excellent knowledge of the foodservice industry is essential
Proven experience in B2B sales within foodservice OR a strong hospitality background
Strong network or ability to quickly build relationships within HORECA is highly desirable
Confident communicator with strong negotiation skills
Highly self-motivated and target-driven
Comfortable working independently in a field-based role
Full UK driving licence required
Passion for premium food and high-quality ingredients
The Package
Competitive package up to £50,000 (OTE)
Opportunity to represent a respected premium food brand
Strong career progression as the business expands
Supportive, fast-moving, food-led culture
Product tastings and staff discountsInterested? Apply now with an up to date CV to be considered for this exciting Business Development Manager opportunity.
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