Quest Search and Selection is looking for a proactive Brand Sales & Activation Manager to lead the growth of our own-label FMCG range. The role focuses on driving profitable sales, executing trade and marketing activation plans, and building brand advocacy across retail partners.
The company is partnering with a long-standing global leader in the UK retail sector. Its stores are found across transport hubs, city centres, and neighbourhoods.
Role and Responsibilities of this Brand Sales & Activation Manager (Own Label, FMCG) role:
1. Develop and deliver sales and activation plans to maximise own-label performance across retail channels.
2. Lead trade-driving initiatives including promotions, meal deals, multi-buys, charity tie-ins, and value/quality campaigns.
3. Manage and implement brand communications strategy across internal and external stakeholders.
4. Champion brand advocacy with regional distributors, retailers, and partners.
5. Coordinate brand presence at trade shows and events, ensuring strong execution and visibility.
6. Monitor KPIs, analyse customer/market data, and recommend improvements to boost sales and engagement.
7. Work cross-functionally with Trade planning, category, marketing, and business development teams to deliver commercial results.
8. Manage allocated budgets, ensuring efficient spend on sales, marketing, and promotional activity.
Qualifications & Experience Required for this Brand Sales & Activation Manager (Own Label, FMCG) role:
1. 4+ years' FMCG experience (own label, retail and/or supplier side).
2. Proven track record in sales development, brand activation, or category management.
3. You will be working as a sales, brand, category, category development or buying position
4. Strong commercial acumen with the ability to interpret data and translate insights into action.
5. Excellent stakeholder management, influencing, and relationship-building skills.
6. That you have KPI's focused on Sales, Category Development and Brand activations.
7. Confident communicator with excellent written, verbal, and presentation .
8. Some UK travel maybe required.
Benefits of this Brand Sales & Activation Manager (Own Label, FMCG) role:
1. Competitive pension scheme with salary sacrifice.
2. Hybrid working - 2 days WIO
3. Life Assurance scheme
4. Yearly Bonus
5. Salary Review each year
6. 25 days of paid annual leave plus bank holidays
7. Free on-site gym
8. Free car parking