About this Role
Are you an experienced Area Sales Manager, Business Development Manager, or field-based Sales Executive looking for your next challenge in the bus and coach industry? This Area Sales Manager opportunity with Dawsongroup Bus and Coach offers the chance to build strong customer relationships, win new business, and represent one of the UK’s best-known asset rental businesses within a growing and highly respected business unit.
* Delivering agreed quarterly and annual sales targets through strategic account management and proactive business development
* Developing long-term relationships with local and national bus and coach operators, identifying opportunities for fleet rental, leasing, and contract hire solutions
* Converting leads, referrals, and prospecting activity into profitable new business while maintaining excellent customer service standards
* Acting as the local figurehead for Dawsongroup Bus and Coach, promoting the business across your geographical region
* Working closely with hire desk teams and wider business functions to support collaboration, customer retention, and commercial growth
About You
You will be someone who enjoys building relationships, spotting opportunities, and creating trust with customers in a competitive marketplace. Whether you have worked as an Area Sales Manager, Account Manager, Regional Sales Executive, or Business Development professional, you will understand how important customer experience and industry knowledge are within the bus and coach sector.
* Full, valid UK driving licence
* Experienced negotiator with strong face-to-face selling skills and the confidence to close sales professionally
* Excellent interpersonal skills with a high level of personal presentation
* Sound general education alongside a good understanding of vehicles and transport
* Sound working knowledge of the bus and coach industry, predominately within minibus hire, with the ability to identify customer needs and develop commercial opportunities
About Us
Dawsongroup is one of the UK’s leading asset rental businesses, operating for over 90 years as a family business and now continuing its growth under the ownership of KKR. Dawsongroup Bus and Coach has built an outstanding reputation across the industry, supporting operators with smarter asset strategies, flexible fleet solutions, and a customer-first approach that has helped Dawsongroup Bus and Coach grow consistently year after year.
* Over 50 years of expertise within asset rental and contract hire
* Trusted provider of buses and coaches to customers across the UK and beyond
* Strong focus on long-term customer partnerships, service quality, and operational excellence
* Investment in modern fleets, sustainable technologies, and future-focused transport solutions
* Values-led culture built around integrity, collaboration, innovation, and supporting our people to succeed
About Your Future
This is an opportunity to join a business that values initiative, rewards success, and supports career progression across a national and international organisation. You will become part of a business with ambitious growth plans and the backing of a wider group known for investing in both people and infrastructure.
* 2x Life Assurance scheme
* Funded training and internal progression pathways across the UK and internationally
* 24 days standard leave allowance + Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme)
* Cycle to work schemes, wellbeing support, and mental health initiatives
* Seasonal gifts and long-term incentive opportunities
Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
If you are looking for a sales opportunity where you can genuinely influence growth, build long-term customer partnerships, and work within a respected bus and coach business, we would love to hear from you. Join a company where your ideas, relationships, and ambition can help shape the future of Dawsongroup bus and coach, because at Dawsongroup, people really are our greatest asset.