About M&C Saatchi Performance: M&C Saatchi Performance is a leading global digital advertising agency, specializing in performance marketing and media buying. With a passion for data-driven strategies and innovative solutions, we help clients across various industries maximize their online presence and drive measurable business results. Job Summary: We’ve recently launched a new SEO & GEO division from our APAC global hub, and we’re now looking for a hands-on regional leader to build it from the ground up focusing on EMEA & US regions. As the first hire in this region, you will be responsible for localisation the service offering, pitching it to clients, and delivering results yourself along with the existing team. This is a unique opportunity for someone entrepreneurial who can both sell and do the work. From developing AI-driven SEO strategies to implementing optimizations and demonstrating measurable impact. As demand grows, you’ll play a key role in shaping and scaling this new service line. Responsibilities: Service Development: Support the design our SEO & GEO service offering, identifying how AI can enhance SEO, content, and digital strategies. Strategy & Execution: Deliver SEO and LLMO projects hands-on, including keyword research, technical SEO, AI-powered content workflows, prompt optimization, and performance tracking. Client Engagement: Act as the division’s first point of contact for clients, pitching services, presenting strategies, managing expectations, and providing strategic guidance. Collaboration: Work with internal teams, including Marketing and Data & Analytics, to build tools, workflows, and processes (no deep coding required) that deliver measurable results. Performance Tracking: Measure and report results, tying optimizations directly to traffic, rankings, engagement, and ROI. Data-Driven Insights: Leverage analytics to optimize performance, identify areas for improvement, and drive continuous innovation in GEO strategies. Market & Trend Research: Stay up-to-date with industry trends, competitor strategies, and emerging AI technologies to inform both client strategies and the division’s roadmap. Team Leadership: As the division scales, help build and lead a dedicated regional team. Requirements: 8-10 years of experience in SEO (agency experience preferred), with a track record of driving measurable results. Interest in and working knowledge of AI/GEO applications (prompt engineering, AI-assisted content, AI-automation). Deep understanding of the SEO concepts, including technical SEO, content optimisation, backlinking, research, measurement and market trends. Familiarity with APIs, NLP (Natural Language Processing) concepts and AI automation tools. Coding experience is a plus but not required. Proficiency with SEO tools such as Google Analytics, Semrush, Ahrefs, Screaming Frog. Ability to both sell and deliver, confident in client-facing roles while being hands-on in execution. Entrepreneurial mindset, comfortable to build a new revenue stream from scratch. Strong analytical skills with the ability to translate data into actionable insights. Exceptional communication skills, able to present data-driven recommendations to both technical and non-technical stakeholders. Proven ability to manage multiple projects simultaneously, prioritising efforts that align with business goals. Proactive, self-motivated, and able to thrive in a fast-paced, dynamic environment. Comfortable working within a global organization. ABOUT MC SAATCHI GROUP MC Saatchi Group is a creative company that connects specialist expertise, fuelled by data, technology and culture, to help clients navigate, create and lead meaningful change. As an agency, we are guided by two core philosophies that sit at the heart of everything we do: Brutal Simplicity of Thought – experts at understanding complex categories and businesses and finding a simple, effective way through Diversity of Thought – we know that when we do this, we are more creative. Essentially, we get to the heart of business problems using brilliant creative and sharp strategy. MC Saatchi Group is committed to creating a company that values difference, with an inclusive culture brought to life through equity. We are an Equal Opportunity Employer and all hiring decisions are based solely on merit. If you require any reasonable adjustments throughout the recruitment process, please make us aware as part of your application. All employee information is kept confidential according to GDPR requirements. WHAT YOU’LL GET: For the right candidate, we will offer a competitive salary and benefits package which includes 27 days annual holiday, private healthcare, employer contributory pension, life assurance and income protection. We also offer a host of benefits that support wellbeing including subsidised gym membership, whilst our commitment to Diversity and Inclusion sees us offer learning opportunities around D&I, mentoring programmes and the opportunity for all to participate in a number of active Employee Led Networks and associated events. Finally, this role will be supported with all the necessary personal development required to set someone up for success. ABOUT MC SAATCHI GROUP MC Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this MC Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics. If you require any reasonable adjustments throughout the recruitment and selection process, please make us aware as part of your application. All employee information is kept confidential according to General Data Protection Regulation (GDPR). LI-HB1