About The Role
This is a newly created role at the heart of our commercial operations.
We are looking for the right person so location can be flexible. We are open to applications from Portugal, Spain, or UK.
As Director of Commercial Operations, you will be responsible for building the demand‑led commercial infrastructure the business needs to scale: the demand planning function, the sales governance framework, and the commercial processes that connect market intelligence to supply decisions. Working alongside our market Managing Directors, you will drive the discipline and rigor that turns commercial ambition into an executable plan.
Duties and Responsibilities
Commercial governance and sales process
Create a long‑term pipeline visibility: creating the tools, templates and disciplines so the business has a consolidated forward view of commercial performance at all times.
Establish the commercial review cadence: weekly market reviews where country heads present pipeline, wins/losses and pricing issues against a consistent framework.
Define what good looks like for each market in terms of pipeline visibility and forecast accuracy, then build the process to get there.
Owning the commercial demand signal
Own the forward‑looking commercial demand plan: a SKU‑level, market‑by‑market view of what the business needs to sell and when, grounded in real market intelligence rather than historical patterns or available inventory.
Ensure the demand signal is locked and signed off at the start of each planning cycle = supply teams plan against this number, not a moving target.
Partner with the Group Demand & S&OP Manager to ensure the commercial demand signal feeds cleanly into the S&OP process.
Partner with Finance for monthly re‑forecast process; changes to the demand signal are governed and visible, not ad‑hoc.
Perform SKU‑level market‑by‑market demand signal for smaller business entities.
Perform long‑term portfolio planning working with the US based team for insights into how the markets may evolve in the future, regulatory team for insights into potential industry changes and create a forward‑looking consolidated plan to hand over to R&D and genetics team for future launches.
Create mid‑high level long‑term demand plans incorporating market analysis portfolio planning for handover to the GM"s on a bi‑annual basis, allowing them to translate this into a SKU‑level forecast.
Ensure the demand signal is locked and signed off at the start of each planning cycle = supply teams plan against this number, not a moving target.
Partner with the Group Demand & S&OP Manager to ensure the commercial demand signal feeds cleanly into the S&OP process.
Partner with Finance for monthly re‑forecast process; changes to the demand signal are governed and visible, not ad‑hoc.
About Us
Curaleaf International is one of Europe’s largest vertically integrated medical cannabis businesses, operating across the UK, Germany, Poland and Australia with EU GMP‑certified production facilities in Portugal, Spain and Canada. Revenue is growing rapidly and we are building the commercial infrastructure to match.
Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting‑edge cultivation, extraction, and production. Curaleaf International is owned by Curaleaf Holdings, Inc., listed on the Toronto Stock Exchange (TSX: CURA).
About You
A playing coach: you design the framework and you do the work to see it through to fruition.
A builder: you are energised by creating processes and governance that did not exist before, laying down a lasting legacy.
Direct and constructive: you can communicate the how and why while maintaining great professional relationships.
Committed to the Curaleaf values: Lead & Inspire, Commit to Win, Customer Obsession, One Curaleaf, Driven to Deliver Excellence.
* Experience in commercial operations, merchandising, demand planning, or commercial excellence with a track record of building these functions, not just operating within them
* Background in FMCG direct experience
* Proven ability to design and implement sales governance frameworks and demand planning processes in a multi‑market environment where no unified process previously existed
* Strong analytical capability: comfortable building SKU‑level demand models, margin analyses, and commercial dashboards independently
* Experience working alongside geo‑based commercial teams in a matrix structure, influencing without direct line authority
Although not compulsory, experience within prescription, pharmacy or clinical channels strongly preferred. It would also be beneficial to have familiarity with multi‑country demand planning across markets with structurally different commercial models, and experience working with or alongside an S&OP function.
English language is essential. German would be beneficial but not essential.
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