Role:
You will be responsible for developing and implementing strategic marketing communication plans to effectively promote our brand, products, and services.
You will play a pivotal role in crafting compelling messaging and content that resonates with our target audiences while ensuring consistency and alignment across all communication channels. This role requires a strong blend of strategic thinking, creative execution, and project management skills.
Key Accountabilities:
* Develop and execute end-to-end, multi-channel marketing campaigns to promote Polypipe Civils & Green Urbanisation's products and solutions, including messaging, creative, planning, budgeting, implementation, tracking, and reporting.
* Monitor and analyse campaign performance metrics, including engagement, conversions, and ROI, and use insights to optimise future campaigns.
* Manage a team of x2 Marketing Executives coordinating their day-to-day workload and activities to support department goals.
* Coordinate with internal stakeholders, including product managers and sales teams to ensure alignment and seamless execution of campaigns and ad-hoc marketing support requests.
* Support the development of marketing collateral, such as product guides, merchant tool kits, digital assets and sales materials, to support campaign objectives.
* Collaborate and manage external agencies and vendors to achieve goals and objectives.
* Conduct market research and competitor analysis to identify trends, opportunities, and key insights to inform campaign strategies.
* Support in the planning, set-up and manning of events and exhibitions
The person:
* Undergraduate Degree in a Marketing related subject
* Experience in a previous marketing communications role
* Copywriting skills for a range of audiences and channels
* Experience managing multi-channel marketing campaigns
* Experience with CMS software
* Proficient in Adobe Creative Cloud software eg. Indesign
* Ability to prioritise workloads and multi-task
* Excellent attention to detail
* Be flexible and cope with changing demands
* Excellent interpersonal skills with the ability to establish positive relationships with all colleagues at all levels
* Ability to obtain, analyse and present information
The Benefits:
* 25 days holiday
* Contributory pension scheme
* Share save Scheme
* Life assurance
* Cycle to work scheme
* Free flu vouchers
* Various health & wellbeing initiatives including complimentary occupational health on-site physiotherapy and counselling services
* Employee Assistance Programme with 24/7 confidential telephone helpline support
* Staff discount on all Genuit Group products
* Free on-site parking
* Company Sick Pay
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