Key Objectives:
Owning all digital output for French Connection including website landing pages, homepage and feature pages, website UX design, emails and paid social assets. Whilst maintaining a high standard of design and attention to detail translating the brand guidelines throughout all digital platforms.
Purpose of the job:
Working within the e-commerce team, this is an exciting opportunity to help further the digital experience across all French Connection digital outputs. We are looking for a Midweight Digital Designer who is creatively minded, positive and enthusiastic with a strong interest and ability in interactive design and user engagement.
We are looking for a candidate who can work independently, someone who lives and breathes digital design, with a strong interest in fashion and a portfolio which showcases designs and projects with pixel perfect attention to detail. At its core the role will require working closely with the content, digital, brand marketing and creative teams to capture design requirements and confidently present deliverables.
The role also requires a level of project management and concise communication to ensure efficient delivery of all projects. We want someone who can challenge ideas and briefs, always ensuring the customer is at the forefront of every design.
Roles and responsibilities:
- Working on the day to day design of landing pages, feature pages and weekly emails for French Connection women, men and home
- Creating artwork for social channels such as Instagram and Facebook
- Responsible for the timely delivery of digital assets that allow layout, visual appearance and usability of the website to deliver both ecommerce plans and maintain consistency from a brand creative perspective
- Work closely with the wider ecommerce teams, content and marketing to create modern, customer-centric user journeys and digital experiences across all digital touch points
- Confident in designing and slicing pixel perfect emails and web designs in Photoshop to be built either in the in-house CMS system and/or for the developers to build
- Liaising with the content, marketing teams and creative studio to manage scheduling and timings.
- Update and create native marketing assets across affiliate, display, social and other marketing channels to deliver campaign ambitions and goals
- Participate in creative meetings, sharing ideas and concepts with the team and build strong relationships
- Research new trends within design and digital and implement these into design work
- Being flexible to support digital marketing and promotional activity coming up
- Supporting the Digital Design Team with any other ad hoc asset requests
- Working on UI updates on site
Key Skills:
- Qualification in a graphic design or related degree
- Proven 1+ years experience in digital design, ideally from a fashion/retail ecommerce background
- Strong communication and organisational skills
- Creative and self-motivated with a diverse and commercial eye for outstanding design and website usability
- Proficient knowledge of Adobe Creative Suite and Figma
- Experience in UI and UX design (preferred)
- Portfolio will demonstrate ability to work across multiple digital touch points that demonstrates talent and passion for design
- Able to proactively manage multiple brand projects and briefs at once, changing priorities if necessary and attending catch up and sign off sessions with manager and department stakeholders
- User-focused design experience with a good understanding of typography, colour, layout and a strong attention to detail
- Basic understanding of web technologies (HTML/CSS/JavaScript) and browser behaviour on different devices
- Passionate about the fashion industry and keeping up to date in the fashion ecommerce world
