About the Company
SalesAPE is building AI agents for the 93% of businesses that the tech industry ignored. Construction firms. Roofers. Estate agents. Automotive. Trades. Real people, real businesses, real GDP. For twenty years, tech companies compounded faster because computers quietly amplified their productivity. Meanwhile, the real economy—50% of GDP—was technically starved. AI changes that. SalesAPE’s agents don’t feel like software. They feel like teammates. Customers name them. Trust them. Rely on them. They talk about their “Ape” like it’s part of the business—and sometimes part of the family. The long-term vision is bold: to become the brain of a business, spinning out agent workers that remove admin, unlock growth, and give people time back for real human interaction. This is mission-driven work, but it’s also execution-driven. The market is enormous. The timing is perfect. And the bar internally is extremely high.
About the Role
This is not a “brand custodian” role. This is a build-the-engine, own-the-number, get-in-the-weeds Head of Marketing role at one of the fastest-growing AI companies in Europe, backed by $20m+ from top-tier VCs. SalesAPE is already working. The product has traction. Customers love it. The mission is real. Now we’re looking for a marketing operator who can turn momentum into a compounding growth machine. You will own the entire marketing function end-to-end: strategy, execution, systems, hiring, and outcomes. This is a role for someone who is as comfortable setting a narrative for the board as they are rebuilding a funnel at midnight because CAC crept up. If you want comfort, process theatre, or a big brand to hide behind—this isn’t it. If you want impact, ownership, and the chance to define how AI reaches the real economy, read on.
Responsibilities
Own Growth, Not Just Marketing
* Take full ownership of pipeline creation, CAC, LTV, payback periods, and conversion quality.
* Build a predictable, scalable demand engine across inbound, outbound support, partnerships, PLG surfaces, and lifecycle.
* Obsess over ROI. If something doesn’t work, you kill it fast.
Build the Marketing Machine
* Architect the full GTM motion alongside Sales, RevOps, and Product.
* Design funnels, attribution, experimentation frameworks, and reporting that stand up to board scrutiny.
* Implement automation, tooling, and workflows that let a lean team punch above its weight.
Be Deep in the Weeds
* Write positioning. Review ads. Shape landing pages. Fix broken handoffs.
* Get into HubSpot, dashboards, SQL definitions, and data hygiene.
* Pressure-test assumptions weekly. Adjust fast.
Lead the Narrative
* Define how SalesAPE shows up in the world—clear, confident, differentiated.
* Translate a complex, powerful AI product into language that resonates with non-technical SMBs.
* Build trust, not hype.
Hire and Lead a High-Performance Team
* Hire builders, not tourists.
* Set a high bar for ownership, pace, and quality.
* Coach people to think commercially, not just creatively.
Qualifications
Startup experience is essential. Hustle culture is real here - but so is trust, autonomy, and respect for excellence.
Required Skills
* Has built and scaled a B2B SaaS or AI GTM engine, ideally from early scale to serious revenue.
* Is deeply commercial - comfortable owning a number and defending it.
* Understands how sales actually works, not just how marketing should work.
* Is analytical, data-literate, and ruthless about efficiency.
* Can zoom out to strategy and zoom in to execution without losing credibility at either level.
* Has founder energy: proactive, opinionated, resilient, and biased toward action.
* Cares deeply about the mission and wants their work to matter beyond metrics.
Preferred Skills
Hubspot,
GAds,
Meta Ads,
Pay range and compensation package
>100k + meaningful equity
Equal Opportunity Statement
SalesAPE is committed to diversity and inclusivity in the workplace.