Following our recent transition to the Royal College of Pharmacy we are looking to appoint a Director of Strategic Communications and Engagement to provide leadership and delivery of our communications, brand and member engagement strategies.
This appointment comes at a pivotal time for the college, as we build on our strong foundations and further establish ourselves as the recognised professional home for pharmacy.
This is an exciting opportunity to join the new executive team and to build trust, deepen the connection and position the college as a powerful champion for the profession and its members, and through them, patients and the public.
Key Accountabilities:
* Develop and lead the college’s integrated communications strategy across all channels.
* Ensure the college has a strong and influential voice, with powerful messaging that resonates with its members, pharmacy professionals, government, public and other stakeholders.
* Lead a clear engagement strategy to improve member experience, acquisition, retention, and satisfaction.
* Safeguard and strengthen the college’s brand, ensuring consistent messaging and positioning across all channels and safeguarding the use of the brand with partnership arrangements.
* Shape and contribute to the development and delivery of the college's overall strategy as a member of the executive Team.
Person Specification:
* Executive level leadership and team management experience gained in a complex, public or third sector organization, ideally within a membership body or royal college and/or with healthcare experience
* Proven track record of developing and implementing communications and engagement strategies that drive measurable membership and income growth
* Experience of strategy development, implementation and evaluation, ideally as part of a senior leadership team, translating the outcomes into a communications strategy and supporting the organisation to monitor impact.
* Ability to convert organisational goals into clear communications and engagement strategies.
About the Royal College of Pharmacy:
The Royal College of Pharmacy is the professional leadership body for pharmacists and pharmaceutical scientists in Great Britain. We support pharmacists in their education and development, promote pharmacy in the media and government and lead the way in medicines information across Great Britain and around the world.
Our mission is to put pharmacy at the forefront of patient care, advancing the safe and effective use of medicines to the benefit of patients and the public.
How we are currently working:
The college supports and works in a hybrid way, which means you will be able to work from home, however, there will be an expectation for collaborative face-to-face working – on average and typically this may be something between 4-8 working days per month.