Overview
Games Workshop is looking for a strategic and hands-on Marketing Manager to join our Customer Engagement Team and strengthen our marketing efforts across Europe. If you have a deep love of Warhammer, proven experience leading creative teams and a genuine passion for ensuring our global marketing campaigns continue to inspire and engage both new and existing hobbyists, then this could be the perfect role for you.
As our Marketing Manager, you’ll support sales growth by bringing Warhammer’s global marketing strategy to life across multiple European markets. You’ll work closely with social media specialists, local agency partners and the wider customer engagement team to shape and execute campaigns that not only resonate locally but also reflect what’s right for Games Workshop, our IP and most importantly, our customers.
Bringing clarity to every aspect of your communication will be key, as you’ll be responsible for analysing marketing performance, extracting insights on customer behaviour and campaign effectiveness, and sharing this with senior managers and the wider team to help shape future plans. You’ll also work closely with local retail teams to ensure marketing activity aligns with store traffic and customer recruitment goals.
Being a creative problem solver, you will see the bigger picture and understand that every European market has its own identity and complexities, where trends can evolve quickly. The ideal person will thrive in this fast-moving environment, adapting quickly and looking for innovative ways to tailor campaigns so they connect with local audiences.
To be successful in this role, you’ll bring demonstrable experience in delivering marketing content across multiple channels and driving growth through digital marketing. More than this, we’re looking for someone who is calm and pragmatic under pressure, open to feedback and is a passionate advocate for everything that makes Warhammer special.
If you enjoy localising global plans and delivering impactful marketing content, then this could be the role for you. Join us and help grow the Warhammer hobby in Europe!
Responsibilities
* Support sales growth by bringing Warhammer’s global marketing strategy to life across multiple European markets.
* Collaborate with social media specialists, local agency partners and the wider customer engagement team to shape and execute campaigns that resonate locally and reflect Games Workshop’s IP and customers.
* Analyse marketing performance, extract insights on customer behaviour and campaign effectiveness, and share findings with senior managers to shape future plans.
* Work with local retail teams to ensure marketing activity aligns with store traffic and customer recruitment goals.
* Localise global plans and tailor campaigns to connect with local audiences in fast-moving markets.
Qualifications / Requirements
* Demonstrable experience delivering marketing content across multiple channels and driving growth through digital marketing.
* Calm and pragmatic under pressure, open to feedback, and a passionate advocate for Warhammer.
* Ability to localise global campaigns and deliver impactful marketing content.
Additional Information
* Location: Hybrid working from the UK, Germany, Spain, Italy, France or the Netherlands. Flexible hybrid options discussed based on location.
* Languages: Business proficiency in English plus one of German, Italian, French, Spanish, or Polish.
* Travel: International travel may be required, up to 4 times per year.
* Induction: First week onsite at Nottingham Head Office.
* Closing Date: Applications must be received by midnight, UK time, on Sunday 19 October 2025.
* How to Apply: Send a letter or a video in English explaining why you want this job; include an up-to-date CV in English; click apply when ready.
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