About Us
Traze is a subsidiary brand of Zeal Group, a globally recognized and award-winning FinTech organization offering cutting-edge financial services. Since Zeal’s establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide.
With our headquarters in London and a presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry.
At Traze, we embody Zeal’s passion for growth, technology, and collaboration. We are a product- and people-focused brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech! 🌍🙌🏼
About The Role
The Media Buyer is responsible for planning, launching, and optimizing paid campaigns across Meta, TikTok, Google, and other performance channels to drive quality registrations and First Time Deposits.
You will run high-volume campaigns, test creatives, refine targeting, and ensure CAC efficiency across assigned regions. This role works closely with the Acquisition Lead, Martech, Conversion Lead, and Brand teams.
This is a hands‑on execution role for someone who is data-driven, fast, and deeply experienced in performance media buying.
Key responsibilities
* Campaign Execution: Launch, optimize, and scale paid campaigns across Meta, Google, TikTok, and programmatic platforms and manage daily pacing, bidding, budgets, and delivery.
* Creative & Testing: Run structured creative tests based on hypotheses from the Acquisition Lead and identify top-performing angles, hooks, and formats per region.
* Targeting & Audience Management: Build and refine audiences for different segments: beginners, traders, educators, high‑intent users. Test interest, behavior, and lookalike audiences.
* Funnel Quality & Landing Routes: Analyze traffic quality by source and adjust strategies accordingly.
* Performance Optimization: Track CPR, CPV, CPFTD, ROI and optimize toward FTD-driven results.
* Reporting & Insights: Provide daily and weekly performance reports and deliver insights on channels, audiences, creatives, and regions.
* Compliance & Accuracy: Ensure correct tracking (pixels, events, UTMs) in coordination with Martech.
Key KPIs
* CPFTD
* FTD volume (per region + channel)
* ROI / Payback period
* Conversion rate
* 3–5 years of hands‑on paid media buying experience.
* Good to have experience in Fx/CFD industry.
* Strong track record running performance campaigns (preferably fintech, trading, e‑commerce, lead gen).
* Experience on: Meta Ads, TikTok Ads, Google Ads
* Programmatic (nice‑to‑have)
* Deep understanding of optimization metrics and performance funnels.
* Strong analytical skills and comfort with dashboards/analytics tools.
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