About us
The Royal Zoological Society of Scotland (RZSS) is a wildlife conservation charity with a bold vision: a world where nature is protected, valued and loved.
Edinburgh Zooand Highland Wildlife Park are our gateways to the natural world through which people can experience nature.
This is an exciting role to manage marketing and membership functions of the Royal Zoological Society of Scotland (RZSS), driving brand visibility, visitor growth, membership recruitment and retention and adoption income.
In this role you will collaborate across RZSS to maximise audience engagement, commercial performance and fundraising success, positioning Edinburgh Zoo and Highland Wildlife Park as world-class visitor attractions and RZSS as a global leader in conservation, science and community engagement.
How you'll contribute to our mission:
Some of the things you’ll do:
Strategic and Business Development
1. Contribute to and implement the marketing and sales strategy, creating and delivering annual marketing plans aligned with RZSS goals
2. Develop and monitor membership and adoption strategies, identifying new opportunities for growth
3. Monitor sector trends, competitor activity and audience insights to drive innovation and strategic improvements
4. Ensure marketing and membership activities deliver measurable Return on Investment (ROI) and align with wider organisational priorities
Marketing, Membership and Content
5. Oversee promotional campaigns across all paid and organic channels to grow brand awareness and audience engagement
6. Commission, create and evaluate content (including photography, video and written assets), ensuring quality and consistency across platforms
7. Lead development of digital activity, maximising performance through Search Engine Optimization, paid campaigns and data-driven optimisation
8. Oversee membership and adoption communications, ensuring retention and recruitment campaigns are timely, targeted and effective
9. Manage promotional activity for visitor events, fundraising campaigns and membership publications (e.g., the membership magazine).
Data, Insight and Evaluation
10. Lead market research and insight programmes, applying findings to improve campaigns and user experience
11. Analyse data and KPIs to measure performance of marketing, membership and adoption activities
12. Provide regular reporting and recommendations to senior colleagues on campaign outcomes and audience trends
Brand and Reputation
13. Manage and develop the RZSS brand, ensuring consistency across all outputs
14. Support the conservation, education, fundraising and membership teams with integrated marketing activities, advice and guidance
15. Enhance RZSS’ reputation through proactive engagement with stakeholders and partners
Financial and Resource Management
16. Manage and monitor marketing and membership budgets, ensuring compliance and value for money
17. Oversee agencies and suppliers, ensuring delivery to agreed standards and budgets
People Leadership and Stakeholder Engagement
18. Inspire, develop and manage a high-performing team
19. Represent RZSS at sector forums (e.g., BIAZA, ASVA, ACE, ALVA)
20. Champion diversity, equity, equality, inclusion and belonging
21. Build strong relationships with internal and external stakeholders
What we're looking for:
22. Degree level qualification in a relevant subject or relevant qualification
23. Deep understanding of marketing principles
24. Knowledge of the tourism and visitor experience
25. Brand positioning and audience growth
26. Data regulations, including GDPR (training can be provided)
27. Excellent written and verbal communication
28. Digital marketing, including SEO, PPC, Google Analytics and CRM
29. Excellent creating copywriting and proofreading skills
30. Data analysis, segmentation and reporting
31. Project management, including website and campaign development
32. Proficient in Microsoft office and content management systems
33. Proven success in a similar role, managing multi-channel marketing and membership activity
34. Experience of leading and motivating teams
35. Demonstrable experience delivering marketing strategies to deadlines and budgets
36. Experience managing external agencies and stakeholders
What you’ll get in return:
37. Starting salary of £46, or £47, per annum (offer based on experience, with opportunity for pay progression to £51, per annum
38. 34 days annual leave (per annum - will be prorated for the duration of the contract)
39. Discount in both retail/catering
40. Access to a healthcare plan
41. Access to Employee Assistance Programme (EAP), that provide 24-hour counselling and support, including health, legal, finance, wellbeing and family advice
42. Employer contributory pension scheme
43. You will receive a staff membership which will give you (and family/friends) free (and discounted) entry to both the Highland Wildlife Park and Edinburgh Zoo as well as a number of other Zoo’s across the UK.
Interviews expected to take place w/c 10th November
The role is offered on a permanent, full time basis (37.5 hours per week)
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK and Basic Disclosure check
The Royal Zoological Society of Scotland is an equal opportunities employer. Our policy is to recruit a diverse workforce following the guidelines of the Equality Act .