Overview
SENIOR INTEGRATED Planner
Hybrid role with 3 days in our Bishopsgate, London office
About McCann B2B Practice
We stand for the Truth Well Told and we excel at solving big problems for ambitious brands facing changing realities. We develop enduring brand platforms that help transform businesses and achieve their long-term goals by combining brand strategy, communications expertise and customer experience. Our creative offering extends from brand and visual identity through to advertising, digital marketing and content creation.
About The ROLE
We’re seeking a seasoned Strategy Director with a strong track record of leading complex client engagements and shaping integrated brand and CX strategies. This role centres on partnering with a global enterprise client, delivering 360° brand campaigns that span multiple touchpoints. You’ll bring deep strategic insight, creative fluency, and experience navigating sophisticated stakeholder environments—ideally within B2B sectors such as energy, tech, fintech, or consultancy. You’ll collaborate with a truly integrated team to drive transformative outcomes across brand communications and customer experience.
Responsibilities
* Shaping strategic thinking and decision making
* Developing brand strategies and propositions; creative briefs; client presentations; audience profiles; customer journeys; communications and channel strategies
* Developing and substantiating a strong point of view, presenting with authority, being able to take internal and external audiences on a journey
* Preparing and facilitating client planning sessions and strategy workshops
* Designing, commissioning and managing research to support the development of strategy and creative work
* Defining measures of success for initiatives, evaluating the impact of our work over time and leveraging campaign analytics tools to identify opportunities to optimise campaign performance
Skills and experience
* Proven experience building effective integrated campaigns for B2B or heavily restricted clients, including mid-funnel comms.
* Experience of the energy industry would be a distinct advantage, but other complex industries with multiple stakeholders such as tech, or Healthcare could also be relevant.
* Demonstrable craft skills: writing briefs, developing insights, inspiring creative work, writing messaging frameworks.
* Maturity to manage a complex/changeable situation (we will be in mid-acquisition with Omnicom, as well as pitch).
* Presence and ability to make client presentations.
* Demonstrates a curious mind that looks for and learns from new information or experiences and an ability to think innovatively to develop creative solutions
* Good collaborator; exemplary communication skills and an ability to quickly build rapport with client and agency teams
The Truth…
Working with McCann will be a journey, it’ll be both fun and challenging. We want you to grow with us, and create work our clients will be excited about and work you will feel proud of.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If you have a disability, please let us know what adjustments you may need to the recruitment process to perform your best.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
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