Vacancy Name
Paid Media & Performance Manager
Vacancy No
VN5513
Location City
Durham
Location Postal Code
DL166FS
Contract Type
Permanent
Hours per week
37.50
Working Days & Times
Monday - Friday 08:30-17:00
3 days onsite
2 days from home
Salary Minimum Pounds
£37000
Salary Maximum Pounds
£42000
Description
Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our 'Purple People', the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to 'transform lives through learning'.
Role Information
This role takes full ownership of paid media performance across Learning Curve Group, ensuring activity is effective, efficient and aligned to business growth and learner recruitment objectives.
The Paid Media & Performance Manager will lead the strategy, delivery and ongoing optimisation of paid media activity across Learning Curve Group.
This is a hands on role combining strategic direction with day to day management of platforms, budgets, targeting and performance. You will ensure paid media activity supports recruitment, employer engagement and wider commercial goals, delivering measurable impact.
Working closely with marketing, automation and sales teams, you will ensure paid activity generates high quality leads and integrates seamlessly into the wider growth and conversion journey.
DUTIES
Paid Media Strategy
* Take ownership of the paid media strategy across Learning Curve Group
* Define the channel mix, budget allocation and testing approach to support growth objectives
* Ensure paid media activity aligns with learner recruitment, employer engagement and partner acquisition goals
Platform Ownership & Delivery
* Manage paid media platforms on a hands on basis, including Google Ads (Search, Display and YouTube)
* Manage Meta Ads, including Facebook and Instagram, alongside other platforms where appropriate
* Continuously optimise targeting, creative, messaging and landing journeys to improve performance
* Set up and maintain tracking, conversions and audiences in line with best practice
Performance & Optimisation
* Monitor and optimise activity against CPA, CPL and volume targets
* Identify opportunities to scale high performing campaigns and pause underperforming activity
* Run structured testing across audiences, messaging and formats to drive improvement
* Use insight and data to inform bidding, budgets and campaign structure
Funnel & Collaboration
* Work closely with automation and CRM teams to ensure paid leads are nurtured effectively
* Partner with content and creative teams to improve relevance and effectiveness
* Ensure clear visibility of paid media performance across the full funnel
Governance & Best Practice
* Maintain strong platform hygiene, including account structure and naming conventions
* Ensure compliance with platform policies and sector requirements
* Manage any external agency or freelance support where required
Generic Duties
* Conduct your role in line with the company values and expected behaviours
* Promote equal opportunities and recognition of diversity throughout the company
* Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
* Ensure confidentiality and professionalism at all times.
* Provide learners, customers and colleagues with support, advice guidance as part of your everyday role
Working Flexibly
If the working hours, days or times don't quite meet your needs please contact us to see if we can accommodate working flexibly.
We can provide this advert in an additional format if required.
Essentia Criteria
We love to develop our people so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply.
* Proven experience in a hands on paid media role
* Strong experience managing Google Ads, Meta Ads and TikTok Ads
* Demonstrated track record of delivering against CPA and CPL targets
* Strong understanding of conversion tracking and performance measurement
* Ability to balance strategic thinking with effective day to day execution
Desirable
* Experience within education, training or lead driven organisations
* Experience managing high volume, multiproduct paid media campaigns
* Experience collaborating with marketing automation and growth teams
* Familiarity with GA4 and CRM based conversion tracking
Why work for Learning Curve group?
There are many reasons that make Learning Curve Group a fantastic place to work
Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don't just take our word for it though, you can hear from some of our Purple People here:
In addition to working for a company that has been listed as the top 100 companies to work for in 2023, you'll have access to below benefits:
* 26 days annual leave + Bank Holidays
* Buy & Sell an additional 5 days each year
* Length of service annual leave increments starting at 2 years
* Healthcare Scheme
* Tech Scheme
* Ikea Scheme
* Cycle to work Scheme
* Paid Volunteer day each year
* Early Finish Fridays on the last Friday of every month
* Student / Teacher Discount
* Uniform
HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space.
* Electric Car charging points
* Free fruit, Coffee and Tea
* Onsite Shower
* Prayer room on request or list of nearest available places of worship
EQUAL OPPORTUNITIES
You're unique – and we love that about you. As an equal opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Don't just take our word for it though Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all.
Halo Code
Learning Curve Group stand against hair discrimination in the workplace and champion the right for our Purple People to embrace Afro-Hairstyles including including, but not limited to, afros, locs, twists, braids, cornrows, fades, hair straightened through the application of heat or chemicals, weaves, wigs, headscarves, and wraps.
Disability Confident Leader
Disability Confident Leader status is the highest level of the scheme. It is awarded to organisations that act as champions for the rights of disabled people within their networks and who lead the way to help other businesses to become disability confident. At LCG we understand the need to remove barriers to create a level playing field. That's why if you require any reasonable adjustments to the interview and/or workplace, we welcome a discussion.
Armed Forces Covenant Gold
12% of our entire workforce are veterans of the armed forces and as such as its only right we show our support by pledging to the Armed Forces Covenant. It is a promise to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and not disadvantaged in their day-to-day lives. As part of this promise, Reservists will receive an additional 10 days paid leave to attend training.
* Domestic Abuse Covenant
* Care Leaver Covenant
* Working Chance
* Ban the box
Recruitment Checks
Learners are at the centre of everything we do so we are committed to safeguarding and promoting their welfare. This means for some of our roles, we need to carry out certain checks to ascertain someone's suitability for working with learners.
As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove their eligibility to work in the UK.
Education Level
NVQ/Diploma
Level of Vocational Experience
3 years
Applications Close Date
06 Mar 2026